All-in-one L&D subscription for ambitious product marketers.

Award-winning institution for award-winning product marketers

Develop your knowledge in every aspect of product marketing

Pro+ membership is the ultimate certifications and membership subscription for product marketers with 0-4 years experience looking to fast-track their learning journey and soar to success.

Comprehensive training programs and certifications designed to take your skills to the next level.
Tap into a trove of carefully curated content and frameworks created by leading product marketers.
Discover insider strategies in 100s of OnDemand videos from successful product marketers at top companies.
Accelerate your career through mentoring and an elite peer community.
Stay ahead of trends with tailored learning paths and regularly updated content.
Free access to any of our Summits around the world to build your network and open up new opportunities.

Get full access to product marketing certifications

Why join Pro+

Level up: Take your skills to new heights with a massive library of insider knowledge and innovative ideas.
Work smarter: Get more done in less time using powerful tools and data-backed tactics at your fingertips.
Stand out: Make an impression on potential employers with globally recognized qualifications from 20+ advanced certifications.

Get free event passes

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events. Pro+ includes one free in-person summit ticket annually.

Gain insights from industry experts through presentations, panels, and workshops at our summits.
Expand your professional network by connecting with executives, leaders, and product marketing peers.
Join masterminds and peer councils to discuss challenges and exchange best practices with peers.

5 star ratings from:

"In a world where the product marketing function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded product marketing leader."

Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity

“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."

Mathew Sedze
Product Marketing Manager

"I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company."

Bradley Harrad
Product Marketing Expert

Compare our plans and features

	Insider Sign up for free	Pro Join Pro	Pro+ Most popular Join Pro+	Exec+ Join Exec+
Learning and development
Fundamentals courses
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Live workshops
Product marketing learning paths
Product Marketing Certified: Leadership
Leadership Accelerator Program
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks	(4 templates)	(100+ templates)	(100+ templates)	(100+ templates)
OnDemand presentations	(20+ hours)	(500+ hours)	(500+ hours)	(500+ hours)
Exclusive articles	(9 articles)	(200+ articles)	(200+ articles)	(200+ articles)
Industry reports

Insider Membership

Virtual and in-person meetups
Live webinars
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (4 templates)
OnDemand presentations (20+ hours)
Exclusive articles (9 articles)

Pro Membership

Fundamentals courses
PMM learning paths
Virtual and in-person meetups
Live webinars
Members-only events
Members-only community
Mentor program
Product Marketing GPT
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro

Pro+ Membership

Everything in Pro included, plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Members-only community
Mentor program
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Pro+

Exec+ Membership

Everything in Pro plus...

Fundamentals courses
PMM Certified: Core
Advanced Product Marketing
20+ Masters courses
PMM Certified: Leadership
Leadership Accelerator Program
Live workshops
PMM learning paths
Virtual and in-person meetups
Live webinars
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering Leadership workshops
PMM Leaders Summit
Members-only community
Mentor program
Peer councils
Product Marketing GPT
PMM salary calculator
PMM IQ
Templates & frameworks (100+ templates)
OnDemand presentations (500+ hours)
Exclusive articles (200+ articles)
Industry reports

Check Exec+

What’s included

Get access to world class resources worth $15,000+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketers, you’ll have everything you need to launch your career and tackle everyday challenges with confidence.

Subscribe to Pro+ Download brochure

Gain in-demand skills with 25+ certifications taught by industry experts, covering everything positioning, messaging, pricing, GTM, and more, and earn an accredited certificate to showcase your expertise.

Core
Advanced
Fundamentals
PMM Hired

Our certifications are accredited by:

See all certifications

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, presentations from scratch. Hit the ground running.

Discovery
Personas
Positioning
Go-to-Market
Sales enablement
Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro+ membership.

See some templates

Get rare insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

Industry reports
Comprehensive eBooks
Strategic playbooks

Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.

Become a mentor

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1:1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

Each track is designed to take around 1 hour and 6-8 weeks to complete.
Each week consists of a blend of videos, guides, and templates.

Get a free preview

A free ticket (RRP $1,295) to a Product Marketing Summit of your choice, near you. The #1 way to stay up-to-date with the latest product marketing trends and grow your network overnight.

24+ courses free
1x free in-person summit ticket annually
Live strategic workshops

Regular members-only workshops covering everything from GTM, positioning, AI, and more with a product marketing expert.

Real-time engagement: Connect and ask experts questions in live sessions and work through your challenges together.
Real-life success: This isn't just textbook knowledge, gain insights from experts who've been there and done that at Microsoft, Airtable, Amazon Web Services, and more.
Real learning: You and your colleagues can join sessions at the point of need for cross-functional learning and success.

#1 product marketing community. Solve challenges by leaning on the largest product marketing community in the world. Share best practices, make life-long connections, and bounce ideas around with 50,000+ of your peers.

Whether you want to gain in-demand skills, get 25+ courses free and earn a certificate to showcase expertise, or advance your marketing career, our certified courses taught by industry experts will get you there.

Core
Advanced
Fundamentals
PMM Hired

Our courses are accredited by:

See all certifications

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, presentations from scratch. Hit the ground running.

Discovery
Personas
Positioning
Go-to-Market
Sales enablement
Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro+ membership.

See some templates

Get rare insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

Industry reports
Comprehensive eBooks
Strategic playbooks

Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.

Become a mentor

Help other product marketers reach their potential
Give back to the community and leave your own legacy
Gain fresh perspectives and learn from your protégé
Level-up your career and forge new, lasting relationships
Earn extra income by doing something you love

Become a mentee

Tap into invaluable expertise and advance your career
Pick a mentor perfectly suited to your circumstances
Complete, confidential 1:1 time to ask what you want
Grow your network and learn from topic-specific specialists
Solve problems and up-skill with 100% confidence

Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

Each track is designed to take around 1 hour and 6-8 weeks to complete.
Each week consists of a blend of videos, guides, and templates.

Get a free preview

A free ticket (RRP $1,295) to a Product Marketing Summit of your choice, near you. The #1 way to stay up-to-date with the latest product marketing trends and grow your network overnight.

24+ courses free
1x free in-person summit ticket annually
Live strategic workshops

Regular members-only workshops covering everything from GTM, positioning, AI, and more with a product marketing expert.

Real-time engagement: Connect and ask experts questions in live sessions and work through your challenges together.
Real-life success: This isn't just textbook knowledge, gain insights from experts who've been there and done that at Microsoft, Airtable, Amazon Web Services, and more.
Real learning: You and your colleagues can join sessions at the point of need for cross-functional learning and success.

Why go Pro+

Wide range of tools

Access an ever-growing bank of accredited certifications, real-world case studies, tried + tested templates, and solution-focused events, to fulfill all your L&D needs.

Fill knowledge gaps

Gain insider knowledge of trends, strategies, and best practices that fill knowledge gaps and give you a competitive edge.

Learn how you want

You have flexibility to learn through whichever method suits you best. Choose your own learning path that fits your schedule and style.

Featured Case Study

“Once you find something that works, there’s not really any reason to keep shopping around.”

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast.

After checking out the various resources available online, he decided to sign up for a PMA Membership.

Read Adam’s journey See all case studies

“PMA is your ticket to a wealth of knowledge”

Kannan Gophal, Consultant

“PMA stands out due to the quantity and quality of its community.”

Cindy Berman, Productboard

“The PMA membership has given me an enormous amount of educational material to do my job well.”

Marianne Hainitz, Accedo.tv

Built and taken by experts at:

What ourmembers say...

Build your network and join your peers

Marcus Andrews
Sr. Director of Product Marketing

Elliott Rayner
Marketing Director

Tamara Grominsky
Founder

Bree Bunzel
Head of Global Customer Marketing

Lauren Culbertson
Co-founder and CEO

Sapphire Reels
Director of Product Marketing,
Enterprise Agility

Enjoy year round access to 20 live workshops…

Engage in interactive learning with our 20+ live workshops spread throughout the year. Led by industry experts, these sessions are designed to keep you ahead of the curve with the latest trends and best practices in product marketing.

Subscribe to Pro+ View all workshops

Go-to-Market

Competitive intelligence

Construct a sustainable CI program.
Gain competitive insights to stay ahead.
Implement best practices in CI.

Go-to-Market

Marketing pre-vs post-launch

Measure GTM success end-to-end.
Track ideation to post-launch growth.
Implement critical marketing metrics.

Marketing

Purpose-driven positioning

Position your product with purpose.
Drive engagement with effective positioning.
Learn positioning strategies.

Marketing

Engagement throughout the customer journey

Maintain customer engagement at all stages.
Implement effective engagement strategies.
Enhance customer journey experiences.

Get free access to these templates...

Unlock a treasure trove of expertly designed templates and frameworks with our membership plan. Whether you're refining your marketing strategy, optimizing customer journeys, or scaling your product, we've got the tools you need. Don't reinvent the wheel—sign up today and start executing like a pro!

CAB strategy one-pager
PMA Marketing mix framework
Competitive intelligence - Porter’s five forces
Customer feedback questions
Win-loss interview questions
Business case template
Competitor SWOT analysis
Competitive intelligence checklist
Win-loss email invite template
Market sizing template
Go-to-Market
Segment hypothesis worksheet
Segment sentiment audit checklist
Jobs-to-be-done canvas
Product roadmap framework
Pricing strategies framework
Launch checklist
Internal roadmap template
Product launch tiers
GTM template
Content mapping template
Content mapping example
S.M.A.R.T. template
S.M.A.R.T. template example
New product project planner
Pricing increase template
Guide to pricing models
Onboarding
Value proposition template
Data request form template
30-60-90 day template
Customer journey map
PMA churn rate sheet example
Onboarding framework
New hire onboarding checklist
Product marketing career table
What is product marketing?
Personas
B2B segment profile interview questions
B2B persona questions
B2B buyer persona example
B2B buyer persona template
B2B user persona example
B2B user persona template
B2C persona questions
B2C buyer persona example
B2C buyer persona template
Positioning
Positioning statement template
Messaging framework
Positioning template
Storytelling framework [example]
Storytelling framework
Sales enablement
PMA cross-sell template
Converting freemium users to paid users
Battlecard template
Customer case study questions
Sales script template
Sales one-pager [template]
Sales one-pager example
Buyer funnel [stages + tactics]
Sales email templates
Objection handling script
Sales playbook template
Sales enablement maturity model
Sales confidence survey questions
Product demo checklist template

Download your brochure

Our Pro+ membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store.

P.S. If you need help convincing your boss, we’ve done the hard part.

Download brochure

Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

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FAQS

To provide product marketers with 0-4 years of experience with not only a platform to continuously develop their knowledge and skills with structured L&D courses and resources, but also an opportunity to connect in person.

Everything from two day courses to just-in-time learning resources. This subscription will arm members with everything they need to upskill in the short, medium, and long-term. Whether you need a sales battlecard template or an in-depth pricing course, we have the tools and content.

Access to 4 fundamental courses and 20+ Masters certifications.
Exclusive weekly content and 120+ templates/frameworks
Mentor program and OnDemand video content
Strategic workshops
Learning paths, toolkits, discounts, reports, and more
Events meetups, and a members-only community
1 free in-person summit ticket annually

This subscription is for people looking to transition into product marketing, and those with up to 4 years’ experience. This includes:

Associate Product Marketing Managers
Junior Product Marketing Managers
Product Marketing Associates
Product Marketing Managers
Senior Product Marketing Managers

$1,999/year.

Professional development is not linear. This subscription provides both in-depth courses to thoroughly learn topics, as well as quick references like templates and case studies for on-the-spot needs.

With quarterly refreshed curriculums and a mix of short and long-form content, members can fill knowledge gaps and continuously develop new skills.

Fast-track your learning journey with Pro+ membership

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