About the product marketing framework
Our Product Marketing Framework breaks down the complex world of product marketing into five essential stages: discover, strategize, define, get set, and grow. It equips you with all the tools and knowledge needed to master each phase, helping you delight customers, motivate your team, and create truly memorable products. This comprehensive guide ensures no critical element is overlooked in your product marketing journey.
Discover
The discovery stage propels your product marketing efforts; you should never presume you’re right, without completing the necessary measures. Seeking customer feedback and researching your competition, amongst other key steps, will equip you and your team with the information you need to begin formulating a strategy relevant to your product and market.
Download the frameworkStrategize
A comprehensive product marketing strategy must address every critical element - from pricing and go-to-market plans to sales enablement and potential barriers. Each component works together, and overlooking one could compromise your entire market approach.
Download the frameworkDefine
Product marketers aim to create products that leave customers speechless. To succeed, first define your market, identify personas, and use insights from discovery to shape the customer journey and communication strategies. Well-defined personas set the stage for success, while neglecting details can undermine your campaign.
Download the frameworkGet set
Fail to prepare, prepare to fail" rings true in product marketing. After extensive research and analysis, PMMs must equip teams for success through thorough training, sales enablement, essential sales assets, and impactful marketing campaigns.
Download the frameworkGrow
You’ve poured your blood, sweat, and tears into getting your product to market, but the hard work isn’t over. Your post-launch process holds as much importance as the stages building up to the excitement of the highly-anticipated launch; now, it’s time to prolong your efforts and oversee the development and growth of your product.
Download the frameworkLearn more from our Product Marketing Certified: Core
With this certification, you’ll grasp the what, why, and how of every aspect of product marketing – and that’s a promise. From pricing, market research, and OKRs to personas, positioning, and go-to-market, Product Marketing Core has it all.
Benchmark your product marketing skills
Let us know your experience in key product marketing competencies and we'll give you a tailormade framework to lean in on your strengths and identify opportunities for professional growth.
.svg)