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About Exec+ Why sign up? What’s included FAQs Sign up to Exec+ Download brochure

Award-winning institution for award-winning product marketers

Stay two steps ahead of the product marketing curve

Our Exec+ membership equips you with workshops, events, templates, and more so you can validate ideas, solve challenges, and continuously upskill your team.

  • Access 20+ certifications to master high-level product marketing strategies.
  • Monthly masterminds with industry leaders to get guidance on critical leadership topics.
  • Toolkits and templates to effectively execute on pricing, positioning, and other strategic initiatives.
  • Exclusive hiring board for recruiting top talent from our scholar program.
  • Robust mentor program for personalized guidance from experienced product marketers at top companies.
  • Private community to exchange ideas and collaborate with peer product marketing leaders.
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Get full access to Product marketing leadership certifications

Validate your expertise and unlock new career opportunities with our comprehensive Product Marketing Leadership certifications. Demonstrate your commitment to growth as a world-class product marketing leader.

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Product Marketing Leadership Accelerator

Unleash your potential with our product marketing leadership program. Gain advanced skills and reshape the future of product marketing with the best in the biz.

Unlock course
Product Marketing Certified: Leadership

Get the insider knowledge and sought-after skills you need to build a lasting and successful career as a marketing leader. Start your journey today.

Unlock course

Attend exclusive Leadership Summits

Gain exclusive access to elite leadership summits and roundtables. Network with pioneers, discuss cutting-edge strategies, and elevate your product marketing expertise.

  • Connect with product marketing pioneers and industry leaders to expand your professional circle.
  • Get firsthand insights into cutting-edge product marketing strategies directly from the experts.
  • Elevate your expertise by being part of dynamic discussions on emerging trends and best practices.


Secure your spot

Enjoy Exec+ member only events and more...

As an Exec+ member, gain unparalleled access to intimate, high-level events tailored exclusively for product marketing leaders. Get the opportunity to network, share insights, and shape the future of your career.

Sign up to Exec+ View full event calendar

Curated peer groups & community-led workshops

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

  • Forge lasting relationships, explore potential collaborations, and expand your professional network.
  • Tap into a wealth of knowledge and experience by engaging with industry leaders and experts.
  • Immerse yourself in an environment that nurtures continuous learning and personal development.


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5 star ratings from:

"PMA offers a wealth of resources available from technical, to strategy and career upskilling. It provides a great foundation to educate your teams and provoke thought. The PMA has created a network where we can connect with like-minded professionals in our local area and globally."

Natasha Anich
Director, Global Product Marketing

"In a world where product marketing function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded product marketing leader."

Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity

"I love the variety and depth of professional development courses. I've really level-ed up my skills using and applying the catalog of templates. I value connecting with my peers around the globe in the Slack community. I look forward to the in-person events, meetups, and conferences."

Launa Chavez
Senior Product Marketer

Compare our plans and features

Insider Sign up for free
Pro Join Pro
Pro+
Most popular Join Pro+
Exec+ Join Exec+
Learning and development
Fundamentals courses
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Product Marketing Certified: Leadership
Leadership Accelerator Program
Live workshops
Product marketing learning paths
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks
(4 templates)
(100+ templates)
(100+ templates)
(100+ templates)
OnDemand presentations
(20+ hours)
(500+ hours)
(500+ hours)
(500+ hours)
Exclusive articles
(9 articles)
(200+ articles)
(200+ articles)
(200+ articles)
Industry reports

Insider Membership

  • Virtual and in-person meetups
  • Live webinars
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (4 templates)
  • OnDemand presentations (20+ hours)
  • Exclusive articles (9 articles)
Sign up free

Pro Membership

  • Fundamentals courses
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • Members-only events
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro

Pro+ Membership

Everything in Pro included, plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro+

Exec+ Membership

Everything in Pro plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • PMM Certified: Leadership
  • Leadership Accelerator Program
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Leadership breakfast briefings
  • Leadership dinners
  • Mastering Leadership workshops
  • PMM Leaders Summit
  • Members-only community
  • Mentor program
  • Peer councils
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Exec+

What’s included

Get access to world class leadership resources worth $21,000+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketing leaders, you’ll have everything you need to boost your teams and tackle everyday challenges with confidence.

Subscribe to Exec+ Download brochure
Certifications Curated peer groups Leadership breakfast briefings & dinners Mastering leadership workshops Annual Summit ticket Mentor program

Refresh your product marketing knowledge with 24+ certifications taught by industry experts and emerge a more confident and impactful leader.

  • Core
  • Advanced
  • Leadership
  • Fundamentals
  • PMM Hired
  • Leadership Accelerator Program

Our certifications are accredited by:

See all courses

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

Enjoy invite-only access to exclusive events in cities across the globe. Connect, share, and gain insights from senior PMM leaders and the largest community of product marketers in the world.

Quarterly workshops that offer a practical deep dive into executive leadership skills. Learn from industry execs, apply your knowledge, and network with peers. It's your stepping stone to the C-suite.

Enjoy a complimentary ticket to an in-person summit every year, deepening your industry knowledge and expanding your professional network.

Fast-track your skills and career growth through 1-on-1 guidance from a marketing pro. Ask questions, brainstorm ideas, troubleshoot issues with personalized mentorship.


Become a mentor

  • Help other product marketers reach their potential
  • Give back to the community and leave your own legacy
  • Gain fresh perspectives and learn from your protégé
  • Level-up your career and forge new, lasting relationships
  • Earn extra income by doing something you love

Become a mentee

  • Tap into invaluable expertise and advance your career
  • Pick a mentor perfectly suited to your circumstances
  • Complete, confidential 1:1 time to ask what you want
  • Grow your network and learn from topic-specific specialists
  • Solve problems and up-skill with 100% confidence
Read a case study

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

  • 1x free in-person summit ticket annually
  • Live leadership workshops
  • Member masterclass
  • PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Refresh your product marketing knowledge with 24+ certifications taught by industry experts and emerge a more confident and impactful leader.

  • Core
  • Advanced
  • Leadership
  • Fundamentals
  • PMM Hired
  • Leadership Accelerator Program

Our certifications are accredited by:

See all courses

Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, presentations from scratch. Hit the ground running.

  • Strategic slide decks
  • Discovery
  • Personas
  • Positioning
  • Go-to-Market
  • Sales enablement
  • Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Exec+ membership.

See some templates

Get rare insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

  • Industry reports
  • Comprehensive eBooks
  • Strategic playbooks
Get ungated access

Enjoy a complimentary ticket to an in-person summit every year, deepening your industry knowledge and expanding your professional network.

Fast-track your skills and career growth through 1-on-1 guidance from a marketing pro. Ask questions, brainstorm ideas, troubleshoot issues with personalized mentorship.


Become a mentor

  • Help other product marketers reach their potential
  • Give back to the community and leave your own legacy
  • Gain fresh perspectives and learn from your protégé
  • Level-up your career and forge new, lasting relationships
  • Earn extra income by doing something you love

Become a mentee

  • Tap into invaluable expertise and advance your career
  • Pick a mentor perfectly suited to your circumstances
  • Complete, confidential 1:1 time to ask what you want
  • Grow your network and learn from topic-specific specialists
  • Solve problems and up-skill with 100% confidence
Read a case study

Get free access to these templates...

Streamline your work with access to templates and frameworks designed by leading experts. Refine your marketing strategy, optimize customer journeys, and scale your product using our proven tools. Stop reinventing the wheel and start executing like a leader. Sign up for Exec+ today.

Enroll now Download brochure


  • CAB strategy one-pager
  • PMA Marketing mix framework
  • Competitive intelligence - Porter’s five forces
  • Customer feedback questions
  • Win-loss interview questions
  • Business case template
  • Competitor SWOT analysis
  • Competitive intelligence checklist
  • Win-loss email invite template
  • Market sizing template
  • Go-to-Market
  • Segment hypothesis worksheet
  • Segment sentiment audit checklist
  • Jobs-to-be-done canvas
  • Product roadmap framework
  • Pricing strategies framework
  • Launch checklist
  • Internal roadmap template
  • Product launch tiers
  • GTM template
  • Content mapping template
  • Content mapping example
  • S.M.A.R.T. template
  • S.M.A.R.T. template example
  • New product project planner
  • Pricing increase template
  • Guide to pricing models
  • Onboarding
  • Value proposition template
  • Data request form template
  • 30-60-90 day template
  • Customer journey map
  • PMA churn rate sheet example
  • Onboarding framework
  • New hire onboarding checklist
  • Product marketing career table
  • What is product marketing?
  • Personas
  • B2B segment profile interview questions
  • B2B persona questions
  • B2B buyer persona example
  • B2B buyer persona template
  • B2B user persona example
  • B2B user persona template
  • B2C persona questions
  • B2C buyer persona example
  • B2C buyer persona template
  • Positioning
  • Positioning statement template
  • Messaging framework
  • Positioning template
  • Storytelling framework [example]
  • Storytelling framework
  • Sales enablement
  • PMA cross-sell template
  • Converting freemium users to paid users
  • Battlecard template
  • Customer case study questions
  • Sales script template
  • Sales one-pager [template]
  • Sales one-pager example
  • Buyer funnel [stages + tactics]
  • Sales email templates
  • Objection handling script
  • Sales playbook template
  • Sales enablement maturity model
  • Sales confidence survey questions
  • Product demo checklist template

Join product marketers from world-class companies like:

Build your network and join your peers

Marcus Andrews
Sr. Director of Product Marketing

Elliott Rayner
Marketing Director

Tamara Grominsky
Founder

Bree Bunzel
Head of Global Customer Marketing

Lauren Culbertson
Co-founder and CEO

Sapphire Reels
Director of Product Marketing,
Enterprise Agility

Enjoy year round access to 20 live workshops…

Engage in interactive learning with our 20+ live workshops spread throughout the year. Led by industry experts, these sessions are designed to keep you ahead of the curve with the latest trends and best practices in product marketing.

Subscribe to Exec+ View all workshops
Leadership
Change Management
  • Learn strategies for effective change management.
  • Understand how to lead teams through transitions.
  • Gain insights from C-Suite experts.
Go-to-Market
GTM alignment
  • Comprehensive understanding of GTM Motion stages.
  • Strategic considerations for seamless execution.
  • Decision-making: Build or buy.
Go-to-Market
Marketing pre-vs post-launch
  • Measure GTM success end-to-end.
  • Track ideation to post-launch growth.
  • Implement critical marketing metrics.
Marketing
Omni-channel messaging strategies
  • Develop omni-channel messaging.
  • Ensure consistent customer experience.
  • Implement effective messaging strategies.

Network with other product marketers like you

Join Exec+ and meet our exclusive community of peers, mentors, and industry leaders to exchange ideas, collaborate, and stay ahead of the curve in product marketing.

Download brochure

Download your brochure

Our Exec+ membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store.

P.S. If you need help convincing your boss, we’ve done the hard part.

Download brochure

Get your team on the same page...

Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

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FAQS

To provide product marketers with 4+ years of experience with a platform to continuously develop and refresh their knowledge and help them become better leaders. It also provides an opportunity to connect in-person with a free event/course ticket annually.

Everything from full day courses to just-in-time learning resources. This subscription arms members with everything needed to upskill themselves and their teams short, medium, and long-term.

  • 20+ advanced courses and access to micro-courses
  • Monthly masterminds with industry leaders
  • Toolkits and templates to execute on strategy
  • Recruitment hub and hiring board for top talent
  • Robust mentor program and exclusive product marketing content
  • Private community to collaborate with peer leaders

Heads, Directors, VPs of Product Marketing and other senior level product marketers with 4+ years experience.

  • Addresses skills gaps around product marketing leadership
  • Provides instant access to learning resources to excel in all product marketing responsibilities
  • Provides network to collaborate and brainstorm with peers
  • Keeps leaders up-to-date on latest product marketing trends and strategies
  • Supports recruiting and retaining high-performing teams

$2,999/year.

Professional development is not linear. This subscription provides both in-depth courses to thoroughly learn topics, as well as quick references like templates and case studies for on-the-spot needs.

With quarterly refreshed curriculums and a mix of short and long-form content, members can fill knowledge gaps and continuously develop new skills.

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Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
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