Exec+ membership | Product Marketing Alliance

Exec+ membership.

Introducing the ultimate L&D subscription for product marketing leaders looking to enhance their career, advance their expertise, and become the ultimate player in the progressive field of product marketing.

Are you ready to craft outstanding strategies, master the latest trends, and solidify your status as a top product marketing expert? Achieve all this and more with your Exec+ membership.

Here’s an overview of what you can expect to access:

PMM Certified: Leadership
Leadership Accelerator Program
Leadership breakfast briefings
Leadership dinners
Mastering Leadership workshops
PMM Leaders Summit

Curated peer groups
Community-led workshops
Peer-to-peer mentorship
Members-only community
Recruitment hub
Free in-person Summit or course ticket annually

OnDemand presentations
19 Masters courses
Templates & frameworks
Industry reports
Members-only articles
Up to 20% off team memberships

What's Exec+ membership?

Exec+ Membership is a premier platform designed for product marketing leaders who want to increase their impact, connect with a community of peers, and navigate the unique challenges of the PMM landscape with confidence and expertise.

This membership provides more than just resources; it’s a gateway to transformative experiences, connecting members with industry leaders, cutting-edge strategies, and a community that understands the complexities of the product marketing landscape.

Exec+ offers specialized workshops and networking events, as well as mentorship opportunities, expert-led courses, and in-depth industry insights, to help you advance your career, improve your leadership skills, and be at the forefront of product marketing innovation.

Learn more

Why join Exec+?

It’s simple: To fast-track your leadership journey in product marketing.

This membership puts you in the room (virtually and physically) with folks who speak your language – senior PMMs ready to climb higher.

It's about making real connections, getting insights you can't find anywhere else, and gaining skills that push you forward.

Whether you’re aiming for a C-suite role, looking to sharpen your strategy skills, or discovering new ways to tackle old problems, Exec+ shapes you into the leader you're meant to be.

Join us, and let's grow together.

“The PMA Exec Membership is amazing. I've spent more than a decade in PMM, and I still found the content interesting.”

- Prashanth Krishnaswami, Zoho Corporation

Become a Exec+ member

Learn from top product marketers like:

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Don't worry, we do team rates, too. If you're looking to subscribe your team, speak to Matt about team rates at m.booth@pmmalliance.com.

How you’ll benefit from your Exec+ membership.

📚 PMM Certified: Leadership: Propel your career with our comprehensive, self-paced course. Master leadership styles, influence, and innovation across 7 modules, 29 chapters, and 12+ hours of content. Gain authoritative skills, earn an official certification, and join a network of leaders from companies like LinkedIn and Shopify.

🧠 Leadership Accelerator Program: Fast-track your growth in our eight-week, immersive coaching program. Gain confidence, clarity, and impact in your PMM strategy. Benefit from live workshops, actionable coursework, and a network of peers from leading companies. You'll emerge with confidence, clarity, and the ability to make a significant impact as a PMM leader.

🌏 Leadership breakfast briefings & dinners: Enjoy invite-only access to exclusive events in cities across the globe. Connect, share, and gain insights from senior PMM leaders and the largest community of product marketers in the world.

🔥 Mastering Leadership workshops: Quarterly workshops that offer a practical deep dive into executive leadership skills. Learn from industry execs, apply your knowledge, and network with peers. It's your stepping stone to the C-suite.

🤝 Curated peer groups & community-led workshops: Benefit from a supportive environment for sharing challenges, solutions, and successes. Participate in or lead workshops to exchange knowledge and receive peer feedback.

🔖 Annual Summit or Course ticket: Enjoy a complimentary ticket to an in-person summit or course every year, deepening your industry knowledge and expanding your professional network.

🎙 PMM Leaders Summit: The first in-person summit of its kind, content curated and delivered by true pioneers of the industry. Exclusively featuring the biggest names and discussing the most pressing challenges for PMM leaders.

Everything you need to excel.

Our Exec+ membership provides you with all of the tools and resources you need to excel in product marketing.

Participate in peer-to-peer mentorship for personalized growth, join a members-only community for unrivaled support, and gain access to a recruitment hub specifically designed for PMM careers.

OnDemand presentations allow you to access the most recent information at any time. Brush up on your craft with masters courses and implement practical strategies using exclusive templates and frameworks.

Stay up with in-depth industry reports and enrich your knowledge with members-only articles.

This comprehensive suite keeps you at the forefront of product marketing success.

Become an Exec+ member

Why choose PMA?

FAQs

Q: Who’s the Exec+ membership for?

Exec+ is designed specifically for product marketing leaders (head of / director / VP / SVP / C-Suite) who want to continue advancing their skills and knowledge, network with like-minded peers, save on professional development opportunities, and gain practical tools to advance their career as an influential leader in the product marketing world.

Q: What's included in an Exec+ membership?

An Exec+ membership provides access to exclusive networking events, a members-only community, 19 Masters certifications, leadership courses, professional development workshops, industry reports, on-demand videos, mentoring programs, member perks and discounts, and more!

Q: How much does an Exec+ membership cost?

The Exec+ membership is $2,999 annually. This provides complete access to a huge wealth of features, valuable discounts providing you with significant financial savings, and a whole host of expertly-crafted resources to elevate your skills and knowledge.

Q: How does the members-only community work?

Exec+ members gain access to an exclusive channel to connect with fellow members. Here they can network, share resources, and collaborate. Our members-only community aims to combat the isolation often experienced by PMM leaders by providing a centralized platform for knowledge-sharing and peer support, which is essential for problem-solving and career growth.

Q: Can I attend local member meetups?

Yes, Exec+ members can suggest and attend local meetups facilitated by the community manager. These ad-hoc, informal gatherings allow you to network with local peers and foster a warming sense of community and collaboration.

Q: How often are new resources added?

New industry reports, on-demand videos, frameworks, and other resources are added regularly to keep you up-to-date and consistently advance your professional development.

Q: Can I get a discount for purchasing team memberships?

Yes! Exec+ members receive 10% off additional Pro and Pro+ memberships purchased for their team. If your team is five or more in size, we will increase this discount to 20%. With these discounts, you and your team can gain access to expert-led courses, free templates and frameworks, live workshops, members-only events, and much more, to grow both your professional career and your company. Interested? Speak to Matt Booth at m.booth@pmmalliance.com

Q: What do the perks look like?

Exec+ members get one free ticket to an in-person summit or course each year. If you want to attend any further in-person events, you can do so for just $750 per event. You also get up to 70% off other membership plans from our sister-communities.

Q: What topics do the Masters courses cover?

Courses range from strategic planning and competitive intelligence to leadership and sales enablement, tailored for advanced PMM professionals. You can see a full overview here.

Q: How does the peer-to-peer mentorship work?

Our mentorship program connects you with experts from a variety of fields beyond product marketing. As a PMM leader, we understand that you may be confident in your product marketing knowledge but may like to receive personalized guidance on a niche topic related to the industry in which you work.

Q: What is the difference between PMM Certified: Leadership and the Leadership Accelerator Program?

PMM Certified: Leadership is a self-paced certification focusing on fundamental leadership skills for PMMs, offering modules, chapters, and templates. It's designed for those looking to understand various leadership styles and gain foundational knowledge. The Leadership Accelerator Program, on the other hand, is an intensive 8-week coaching program offering live workshops, actionable coursework, and a community channel. It's aimed at new or aspiring leaders, providing tools, skills, and peer networks to confidently lead PMM strategies and make an immediate impact.