Award-winning institution for award-winning product marketers

Accelerate your product marketing career

Tap into a wealth of resources and insights tailored specifically for product marketers just like you. From trend reports and workshops to mentorships and networking, Pro gives you everything you need to master product marketing and accelerate your career.

  • You’ll gain access to premium content such as advanced learning paths, insider tips, and bonus materials.
  • Connect and build relationships with high-caliber product marketing professionals. Learn from and influence your peers.
  • Stand out and gain visibility by being part of an exclusive community.
  • Gain insider knowledge of trends, strategies, and best practices that give you a competitive edge.
  • Save money with special discounts while getting tools to grow your career as a product marketing pro.
  • Keep your career moving forward with access to unique job listings and career opportunities.

Wide range of tools

Access an ever-growing bank of accredited certifications, real-world case studies, tried + tested templates, and solution-focused events, to fulfill all your L&D needs.

Fill knowledge gaps

Gain insider knowledge of trends, strategies, and best practices that fill knowledge gaps and give you a competitive edge.

Learn how you want

You have flexibility to learn through whichever method suits you best. Choose your own learning path that fits your schedule and style.

5 star ratings from:

"In a world where the PMM function is often misunderstood, PMA's resources and community play a key role in helping everyone aspiring to be a well rounded PMM leader."

Sandeep Rath
Global Product Marketing Strategy for Cloud Infrastructure Cybersecurity

“An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content. It's worth way more than what we are paying for it."

Mathew Sedze
Product Marketing Manager

"I’m constantly impressed by the community and resources available. This is speeding up my development and giving new ideas for how to contribute to my peers and my company."

Bradley Harrad
Product Marketing Expert

What’s included

Get access to world class resources worth $1,440+ in one membership dashboard. With expert-led training, cutting-edge resources, and a supportive community of like-minded product marketers, you’ll have everything you need to launch your career and tackle everyday challenges with confidence.

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.

  • Discovery
  • Personas
  • Positioning
  • Go-to-Market
  • Sales enablement
  • Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.

See some templates

Get first-hand insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

  • Industry reports
  • Comprehensive eBooks
  • Strategic playbooks
Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.


Become a mentor:

  • Help other product marketers reach their potential
  • Give back to the community and leave your own legacy
  • Gain fresh perspectives and learn from your protégé
  • Level-up your career and forge new, lasting relationships
  • Earn extra income by doing something you love

Become a mentee:

  • Tap into invaluable expertise and advance your career
  • Pick a mentor perfectly suited to your circumstances
  • Complete, confidential 1-on-1 time to ask what you want
  • Grow your network and learn from topic-specific specialists
  • Solve problems and up-skill with 100% confidence
Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

  • Each track is designed to take around 1 hour and 6-8 weeks to complete.
  • Each week consists of a blend of videos, guides, and templates.
Get a free preview

Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

  • Member masterclass
  • PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Stay on the cutting edge and become an authority on the latest strategies with our exclusive articles written by thought leaders. You won't find these actionable insights anywhere else.

Our ready-made, customizable templates help you save time and focus on strategy. No more busywork creating plans, briefs, and presentations from scratch. Hit the ground running.

  • Discovery
  • Personas
  • Positioning
  • Go-to-Market
  • Sales enablement
  • Onboarding

Get a glimpse of the templates and frameworks you’ll receive with the Pro membership.

See some templates

Get first-hand insights into your industry and competitors through our proprietary research and reports. Discover hidden opportunities and make smarter data-driven decisions. No form-filling required.

  • Industry reports
  • Comprehensive eBooks
  • Strategic playbooks
Get ungated access

Master marketing from fundamentals to specialized topics through our extensive OnDemand video collection. Experts reveal best practices so you can learn on your schedule and revisit concepts anytime.

Learn from the likes of:

Fast-track your skills and career growth through 1-on-1 guidance from a product marketing pro. Ask questions, brainstorm ideas, and troubleshoot issues with personalized mentorship.


Become a mentor:

  • Help other product marketers reach their potential
  • Give back to the community and leave your own legacy
  • Gain fresh perspectives and learn from your protégé
  • Level-up your career and forge new, lasting relationships
  • Earn extra income by doing something you love

Become a mentee:

  • Tap into invaluable expertise and advance your career
  • Pick a mentor perfectly suited to your circumstances
  • Complete, confidential 1-on-1 time to ask what you want
  • Grow your network and learn from topic-specific specialists
  • Solve problems and up-skill with 100% confidence
Read a case study

Follow guided learning paths tailored to your goals and build capabilities with toolkits. Learn in-demand skills on your terms.

  • Each track is designed to take around 1 hour and 6-8 weeks to complete.
  • Each week consists of a blend of videos, guides, and templates.
Get a free preview

Stretch your budget further with member-exclusive discounts on tools, events, education, and more that pay for themselves in savings.

Gain insights from thought leaders, exchange ideas with peers, and make valuable connections by networking at our members-only events.

  • Member masterclass
  • PMM Powerhour

Join our community of product marketers to exchange ideas, get troubleshooting help from peers, and make connections.

Get free access to these templates...

Unlock a treasure trove of expertly designed templates and frameworks with our membership plan. Whether you're refining your marketing strategy, optimizing customer journeys, or scaling your product, we've got the tools you need. Don't reinvent the wheel—sign up today and start executing like a pro!

Sign up


  • CAB strategy one-pager
  • PMA Marketing mix framework
  • Competitive intelligence - Porter’s five forces
  • Customer feedback questions
  • Win-loss interview questions
  • Business case template
  • Competitor SWOT analysis
  • Competitive intelligence checklist
  • Win-loss email invite template
  • Market sizing template
  • Go-to-Market
  • Segment hypothesis worksheet
  • Segment sentiment audit checklist
  • Jobs-to-be-done canvas
  • Product roadmap framework
  • Pricing strategies framework
  • Launch checklist
  • Internal roadmap template
  • Product launch tiers
  • GTM template
  • Content mapping template
  • Content mapping example
  • S.M.A.R.T. template
  • S.M.A.R.T. template example
  • New product project planner
  • Pricing increase template
  • Guide to pricing models
  • Onboarding
  • Value proposition template
  • Data request form template
  • 30-60-90 day template
  • Customer journey map
  • PMA churn rate sheet example
  • Onboarding framework
  • New hire onboarding checklist
  • Product marketing career table
  • What is product marketing?
  • Personas
  • B2B segment profile interview questions
  • B2B persona questions
  • B2B buyer persona example
  • B2B buyer persona template
  • B2B user persona example
  • B2B user persona template
  • B2C persona questions
  • B2C buyer persona example
  • B2C buyer persona template
  • Positioning
  • Positioning statement template
  • Messaging framework
  • Positioning template
  • Storytelling framework [example]
  • Storytelling framework
  • Sales enablement
  • PMA cross-sell template
  • Converting freemium users to paid users
  • Battlecard template
  • Customer case study questions
  • Sales script template
  • Sales one-pager [template]
  • Sales one-pager example
  • Buyer funnel [stages + tactics]
  • Sales email templates
  • Objection handling script
  • Sales playbook template
  • Sales enablement maturity model
  • Sales confidence survey questions
  • Product demo checklist template
Featured Case Study

“Once you find something that works, there’s not really any reason to keep shopping around.”

Adam Miller, Senior Marketing Manager for Product and Content at Pathify, came across Product Marketing Alliance when he took on his first product marketing role and needed to get up to speed – fast.

After checking out the various resources available online, he decided to sign up for a PMA Membership.

Built and trusted by experts at

Build your network and join your peers

Marcus Andrews
Sr. Director of Product Marketing

Elliott Rayner
Marketing Director

Tamara Grominsky
Founder

Bree Bunzel
Head of Global Customer Marketing

Lauren Culbertson
Co-founder and CEO

Sapphire Reels
Director of Product Marketing,
Enterprise Agility

Start with Pro or get full access with Pro+

Our Pro membership has nearly everything our Pro+ membership does, except full access to our certifications & Summits. If you would like to have the ultimate L&D experience, check out Pro+ membership.

Compare Pro vs. Pro+ membership

Check out the exclusive benefits unlocked with our Pro+ membership.

Pro benefits:

$42 /month (billed annually)

  • Exclusive content
  • 90+ Frameworks & templates
  • PMM mentorship program
  • PMM learning paths
  • Product Marketing toolkits
  • 500+ hours’ presentations
  • 300+ PMM Slide decks
  • Free PMM Festival Access
  • Live stream to all Summits
  • PMM Summits on-demand
  • 40% discount on Summits
  • 10% Discount on Certifications
  • Members-only Events
  • Members-only Network
Subscribe to Pro

Compare our plans and features

Pro Join Pro
Pro+
Most popular
Join Pro+
Exec+ Join Exec+
Learning and development
Fundamentals courses
Product marketing learning paths
Product Marketing Certified: Core
Product Marketing Certified: Advanced
20+ Masters certifications
Product Marketing Certified: Leadership
Leadership Accelerator Program
Live workshops
Events
Virtual and in-person meetups
Live webinars
Members-only events
In-person summits
In-person courses
Leadership breakfast briefings
Leadership dinners
Mastering leadership workshops
Product Marketing Leaders Summit
Community
Members-only community
Mentor program
Peer councils
Resources
Product Marketing GPT
Product marketing salary calculator
Product Marketing IQ
Templates & frameworks
(4 templates)

(100+ templates)

(100+ templates)

(100+ templates)
OnDemand presentations
(20+ hours)

(500+ hours)

(500+ hours)

(500+ hours)
Exclusive articles
(9 articles)

(200+ articles)

(200+ articles)

(200+ articles)
Industry reports

Insider Membership

  • Virtual and in-person meetups
  • Live webinars
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (4 templates)
  • OnDemand presentations (20+ hours)
  • Exclusive articles (9 articles)
Sign up free

Pro Membership

  • Fundamentals courses
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • Members-only events
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro

Pro+ Membership

Everything in Pro included, plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Members-only community
  • Mentor program
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Pro+

Exec+ Membership

Everything in Pro plus...

  • Fundamentals courses
  • PMM Certified: Core
  • Advanced Product Marketing
  • 20+ Masters courses
  • PMM Certified: Leadership
  • Leadership Accelerator Program
  • Live workshops
  • PMM learning paths
  • Virtual and in-person meetups
  • Live webinars
  • In-person courses
  • Leadership breakfast briefings
  • Leadership dinners
  • Mastering Leadership workshops
  • PMM Leaders Summit
  • Members-only community
  • Mentor program
  • Peer councils
  • Product Marketing GPT
  • PMM salary calculator
  • PMM IQ
  • Templates & frameworks (100+ templates)
  • OnDemand presentations (500+ hours)
  • Exclusive articles (200+ articles)
  • Industry reports
Check Exec+

What ourmembers say...

Watch Product Marketing Summits OnDemand

Whether you want to catch up on the latest product marketing hacks by topic or event, peruse our OnDemand event catalog, access 100s of hours of footage, and learn from the likes of Google, Asana, Adobe, and more.

  • Gain insights you can apply directly to your role.
  • Avoid falling behind on important industry developments.
  • Efficiently get stakeholders aligned and excited about your products.


Subscribe to Pro

Enjoy member-only events and more...

Learn from the best minds in product marketing anytime, from anywhere. Advance your product marketing expertise with exclusive access to our extensive OnDemand presentation archive.

Download your brochure

Our Pro membership has been built to help continue your professional development with a bottomless supply of first-rate, exclusive resources. Don’t believe us? Download the brochure to find out what’s in store.

P.S. If you need help convincing your boss, we’ve done the hard part.

Get your team on the same page...


Fill key knowledge gaps and get everyone speaking the same language by getting your whole team certified. Book in a call to discuss group rates.

Trusted by teams including:

FAQS

Easy. For $499 a year, think of the ROI: gaining access to exclusive content, templates, mentorship, and a supportive product marketing community. Even one strategic idea or process improvement can lead to significant cost savings or revenue gains, easily covering the membership cost.

Still unsure? Don’t sweat it. Our convince the boss template outlines the many benefits of a PMA membership.

Forever. Once you’ve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos and slides are yours to access as much as you want, for as long as you want.

Absolutely. We know the majority of product marketers tend to sit on the B2B side of the fence but all our materials are transferable and we’ve got plenty of B2C-specific resources too.

Sure. We don’t rest on our laurels and we’re always looking for ways to improve what we’ve already got so if you can’t see something you think would be useful, let us know and we’ll see what we can do.

As a product marketer though, we don’t need to tell you we can’t say yes to everyone’s one-off requests. 😉

Awesome, that’s what! We put senior-level product marketing managers under the spotlight and members - and members only - can ask them questions specific to their set-up. Think of it as an online roundtable but with no topic off-limit and total exclusivity.

Yes. All our mentors are uber-experienced and qualified but some are newer than others - the ones who are just starting out are free, the crème de la crème coaches charge per hour.

Not with our Pro membership but they are included in our Pro+ membership. As a Pro member, you will still be able to access these via discounted rates for Pro members.