Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.

Since then, we've gathered more than 90,000 enthusiasts from across the globe.

All with one shared goal.

To drive demand, adoption and the overall success of their products.

Our mission.

It’s simple really: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

What we do.

We’re very much in our infancy but in the short time we’ve been around we’ve achieved a lot.

  • Our Slack community’s growing every single day and in it, product marketers from all angles of the world ask and answer the industry’s most important questions.
  • Our membership packages provide product marketers - new and old - with everything they need to evolve and excel in every aspect of the role.
  • Our product marketing certified courses are built for product marketers by product marketers and unlike others, focus on real-world examples with futureproof thinking throughout.
  • Our weekly resources, podcasts and newsletters are designed to arm everyone with the intel needed to propel their product, and 30,000+ product marketers pay attention.
  • Our Summits, which are hosted by Product Marketing World, cover the globe and bring 1000s of product marketers together to share and learn from each other’s success.
  • Our reports delve into the industry’s hottest topics and issues to uncover trends, raise awareness and paint a unified picture of the role.
  • Our awards give credit where credit’s due, because who doesn’t like a little recognition from time to time?
  • Our product marketing job board amalgamates all the industry’s hottest openings so you can attract or secure that dream candidate or role.
  • Our meetups which are hosted 30+ cities across the globe and hosted by local PMA ambassadors connects PMMs locally to share stories, develop skills, land jobs, and build teams.

PMA. Home to some of the world’s biggest brands.

We’re proudly part of The Alliance umbrella.

The Alliance is the world’s most forward-thinking professional development platform for high-growth organizations and individuals worldwide.

Through market-leading accredited courses, unrivaled membership plans, industry-shaping reports, thriving communities, and first-class events, it’s redefining the way companies access education and scale.

Other brands part of The Alliance ecosystem include: Product Marketing Alliance, Sales Enablement Collective, Product-Led Alliance, Future of SaaS, AI Accelerator Institute, Customer Success Collective, CMO Alliance, B2B Marketing Alliance, and more.

Product Marketing Alliance is part of The Alliance umbrella.