Unlock tailored excellence in product marketing with our suite of membership plans.
From casual users and rising stars to industry leaders and PMM titans, choose which plan will become your ultimate career development companion.
Exclusive resources, templates, slide decks, videos, and more put together for product marketers by product marketers from the likes of:
Check out how a Pro Membership plan works. 👇
Whether you’re in the B2B or B2C market, physical or SaaS, are an experienced product marketer or a newcomer to the industry, we’ve covered all bases to provide a premium product marketing experience.
And here’s a breakdown of every single template, framework, and video you can expect once you’re logged in:🛠 Templates & frameworks
🎬 OnDemand video library
4000+ PMMs have already signed up...
Why PMMs ❤️ our membership plans.
“PMA is the business standard/market standard for all product marketers. It has excellent materials for any
product marketing team to get started on new initiatives or start a product marketing team.”
Rhiannon Naslund, CMO, Kalderos
"An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the
member-only content it’s worth way more than what we are paying for it."
Mathew Sedze, Product Marketing Manager at Hubspot
"Getting access to the videos and templates through this membership is more than worth the cost. As someone
looking to break into the PMM role, I love learning what the top PMMs are doing."
Jonathan Recinos, Digital Marketing Project Manager, Duke University
“If you're a Product Marketing professional, this is "the" organization to join.”
Kenneth Oestreich, Marketing Leader
“As a member, you have access to templates, frameworks and examples across every aspect of product
marketing. These have been extremely helpful to leverage in my work and I've found other leaders we work
with respond well when they know it's coming from an outside, credible resource. And the PMA community is an
even stronger resource too! The conversations amongst the members, the sharing of tips and best practices,
the success stories (and failures) to learn from, are all invaluable. There is a healthy stream of online
events, webinars, newsletters, industry reports and more that I am consistently finding new ways to approach
Mike Wessel, VP of Product Marketing, Attane
"The Product Marketing Alliance and its membership area has become an essential source of valuable and
actionable insights, discussions, templates, interviews, events, the list goes on. I feel my product
marketing knowledge, experience, and passion for the role has only deepened after a few months of near-daily
interactions and references back to the Slack community and my membership area. Highly recommend!"
Abby Hehemann, Senior Product Marketing Manager at GetResponse
Why you should become a PMA member 👇
This sounds great, how can I sell it to my manager?
Don't sweat it. Our convince the boss template outlines the many benefits of a PMA membership.
How long will I have access to the content for?
Forever. Once you’ve signed up, providing you keep your subscription active, all the content, frameworks, templates, videos and slides are yours to access as much as you want, for as long as you want.
I work in B2C, do you still have stuff for me?
Absolutely. We know the majority of product marketers tend to sit on the B2B side of the fence but all our materials are transferrable and we’ve got plenty of B2C-specific resources too.
Can I request for something to be added?
Sure. We don’t rest on our laurels and we’re always looking for ways to improve what we’ve already got so if you can’t see something you think would be useful, let us know and we’ll see what we can do. As a product marketer though, we don’t need to tell you we can’t say yes to everyone’s one-off requests. 😉
What are the members-only network Q&As?
Awesome, that’s what! We put senior-level product marketing managers under the spotlight and members - and members only - can ask them questions specific to their set-up. Think of it is an online roundtable but with no topic off-limit and total exclusivity.
Are the mentors included in the fee?
Yes...and no. All our mentors are uber-experienced and qualified but some are newer than others - the ones who’re just starting out are free, the crème de la crème coaches charge per hour.
And what about the PMM Certification?
Sometimes. If you invest in a Pro+ or Exec+ membership you'll gain access to a wide range of 20+ certifications. If you're on our Pro membership, we also offer discounted rates on PMM courses.