Kannan Gophal – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a decade of experience.

Specializing in product marketing, go-to-market strategy, and customer psychology, Kannan also excels in CX (customer experience), Martech, and Performance Marketing.

How did you find out about the PMA membership?

I discovered PMA through LinkedIn, and it instantly felt like the right place for me. LinkedIn led me to this great journey!

Everything about it aligned perfectly with my drive for continuous learning and surrounding myself with people who embrace excellence. I'm an active PMA member now, benefiting from its rich resources and engaging community

What was your motivation for joining this membership?

I joined the PMA membership because I'm driven by the power of a positive mindset.

I believe that surrounding myself with like-minded individuals will not only boost my personal and professional growth but also allow me to contribute to a community that can change lives.

PMA represented an opportunity to embrace excellence with others on the same mission, and that inspired me greatly. That’s what it’s all about – embracing excellence –and I'm excited to be part of it.

What have you enjoyed most since joining?

What I've enjoyed most since joining is connecting with like-minded individuals, discovering industry-related insights, and the thrill of challenges that lead to valuable credits for certifications and memberships.

Making authentic connections with other professionals who share my passion for continuous learning has been tremendously rewarding. It's been an enriching journey!

What type of presentations have you found the most insightful and useful?

I've found product marketing presentations, especially those derived from PMA, to be incredibly insightful and useful. Their reports provide in-depth industry insights, their PMA Surveys offer real-world data, and their PMA eBooks are a treasure trove of knowledge. 

These resources have been instrumental in shaping my understanding of the dynamic world of product marketing and guiding my strategies.

What type of resources have you found the most helpful?

As an active member of Product Marketing Alliance, I've found their resources to be a goldmine for honing my product marketing skills. While all their offerings are valuable, I've discovered that PMA webinars truly stand out. 

These live sessions are like a direct pipeline to industry experts, providing real-time insights and the opportunity to ask burning questions. They offer a dynamic and interactive learning experience that's hard to beat. 

That said, PMA articles, guides, and podcasts have also played an instrumental role in expanding my knowledge base and keeping me up-to-date with the latest trends and best practices. 

PMA is a treasure trove for product marketers, and it's the combination of all these resources that has been my secret weapon for success in this field.

How have you utilized these resources in your work?

I've harnessed Product Marketing Alliance's resources to supercharge my work. PMA webinars have fine-tuned my strategies. PMA articles and guides are my go-to references, and PMA podcasts have inspired new ideas. 

This rich pool of knowledge has not only elevated my work but also benefited my team's success. I regularly tap into the insights I've gained from PMA's resources to optimize every aspect of my product marketing work.

Has this membership helped you to network? If so, how, and have you built any new connections?

Indeed, my PMA membership has turbocharged my networking efforts. I've connected with product marketing pros worldwide through PMA's webinars and social platforms.

These connections have opened doors to potential collaborations and invaluable shared learnings – PMA has enabled me to expand my network exponentially.

How has this membership impacted your professional growth?

My membership with PMA has been a pivotal catalyst for my professional growth. PMA's resources, insights, and networking opportunities have honed my product marketing skills and expanded my knowledge base. 

The knowledge and connections gained through PMA have enabled me to take on more challenging projects, make more informed decisions, and ultimately excel in my role as a product marketer. It has been a transformative force in propelling my career to new heights.

Has there been a specific instance where this membership has helped you overcome a professional challenge?

Absolutely, my PMA membership came to the rescue during a complex go-to-market strategy challenge.

I leaned on insights and guidance from PMA members, who helped me identify the right approach. I was able to navigate the challenge successfully, leading to a triumphant product launch.

How do you see the value of this membership in comparison to other professional memberships you're part of?

Compared to my other professional memberships, Product Marketing Alliance shines as a standout resource.

Its specialized focus on product marketing, rich resources, and global network of experts make it unparalleled in its impact on my career. PMA gives me great access to information and connections and is my go-to for all things product marketing.

What would you say to fellow product marketing professionals considering joining a PMA membership?

For fellow product marketing professionals considering PMA membership, I'd say, "Don't wait, join today!"

PMA is your ticket to a wealth of knowledge, a powerful network, and the tools to excel in product marketing. It's a career game-changer.

Any final thoughts or comments you’d like to share about your experience with this membership?

In conclusion, my journey with Product Marketing Alliance has been transformative.

PMA is not just a membership; it's a catalyst for growth and a constant source of inspiration and knowledge. It has exceeded my expectations and continues to shape my career positively.

Are you ready to join Kannan and become a PMA member?

Here at PMA, we have a number of memberships available – no matter your circumstances. From our free Insider membership to Pro, Pro+, and Exec+, you can gain exclusive access to help you excel in your career and be the PMM master you were born to be! 

Here’s a sneak peek… our free Insider membership will provide you with: 

 💌 Monthly newsletter

🌏 Slack community network

🤝 Meetups & festivals 

🔖 6 Templates & frameworks

📚 Ungated access to all reports

💸 Salary calculator

🤓 65+ hours’ of presentations

🎓 PMA Academy

💡Quarterly bonus content

And more!

With our Pro, Pro+, and Exec+ memberships, you will have access to everything provided in our free plan, as well as access to the likes of 90+ frameworks & templates, PMM mentorship program, 40% discount on summits, 10% discount on certifications, 20+ Masters certifications, PMM director dinners, PMA annual retreat, and much, much more.

If you’re interested in becoming a member and want to ask your boss to fund you – but aren’t quite sure how to go about it – take a look at our “convince the boss” email templates

Don’t be shy, get involved and elevate your product marketing to new, greater heights!