Podcasts

Tamara shares how her career has always embodied an entrepreneurial spirit, from partnering directly with founders during her PMM roles to recently stepping out on her own....

Learn how to plan and conduct productive customer interviews that dig deep into motivations and pain points, and truly get people talking....

Flying solo or running in a pack? From cross-functional relationship building to ruthlessly prioritizing with a PMM charter, we explore the realities of being a one-person product marketing army versus having an established team....

In this episode of Product Marketing Life host, Mark Assini, is joined by design expert Bryan Zmijewski, President and Owner of ZURB, to unpack how companies lose touch with users and provides proven tactics to close the disconnect and get closer to your customers....

I’m Shira Atkins, the CRO and founder of Wonder Media Network, an audio-first media company, and I’m here to share my advice on podcasting for brands. I'll cover topics including How to get started with a branded podcast, how to measure success, and how to cut through the noise. Let's jump in!...

Tune in to the latest episode of Product Marketing Life where host, Mark Assini, is joined by Aline Bezerra, Senior PMM at Crownpeak, to talk about creating a unified product launch process....

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....

This week on Product Marketing Life, Mark is joined by Vaishnavi Ravi, founder and consultant at Market Maven, to discuss her experiences of leading major pricing changes....

Discover the "dos and don'ts" of setting up competitive enablement programs with Dejan Gajsek, founder and CEO of Grow + Scale....

In this episode of Product Marketing Life, host Mark Assini is joined by Ryan Cuellar, Chief Delivery Officer at Primary Intelligence, about the ways in which win-loss analysis can be used to increase revenue and retention....

In this episode, host Mark Assini is joined by Aubrey Chapnick, Senior Product Marketing Manager at Q4. Aubrey’s path to PMM is highly unconventional. He initially wanted to join the military to become an F-18 fighter pilot but ended up going in a very different direction....

In this episode, host Mark Assini is joined by Jessica Andrews, VP of Marketing at Copper. Jessica shares how she and a group of individuals at Copper brought their newest product, Wyndy, to market, how ICP research helped the launch, and how the team navigated entering a new customer segment....

In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform Partnerships at TransUnion....

In this episode, Devon O'Rourke, Founder & Manager Partner at Fluvio, shares a breadth of transferable insights guaranteed to enhance your Go-to-Market strategy....