Members-only Survey Nominate now: Your 2024 product marketing influencer This December, we’ll be revealing this year’s Top 100 Product Marketing Influencers. Nominate the PMM superstars shaping our industry - don't let talent go unrecognized....
Members-only Metrics & OKRs Why metrics are your strategic advantage Data proves vital for product marketers: 88.1% track KPIs to demonstrate impact and drive success. Learn why metrics matter from industry experts....
Members-only Leadership State of Product Marketing Leadership 2024 Report Gain fresh leadership perspectives, map your career roadmap, and refine your leadership credentials with the State of Product Marketing Leadership report....
Members-only Pricing Cost-plus pricing: How and when to do it Read on to understand how and when to effectively use cost-plus pricing, the pros and cons of the strategy, and how to calculate it correctly....
Members-only Customer & Market Research The role of use cases in marketing Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios....
Members-only Leadership Managing a large product portfolio with limited team members Struggling to scale your product marketing as your team and product portfolio grow? 80% of PMMs come from small teams, yet 27.6% support 6 or more products. Discover processes to efficiently manage this contrast and accelerate your product success....
Members-only Careers How to transition into product marketing Wanna follow in their footsteps and make the transition from your current role to a product marketing position? In this article, we’ll be focusing on essential topics relating to transitioning into a product marketing job....
Members-only Product Marketing Strategy How product marketing evolves at every stage of the company lifecycle What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...
Members-only Narrative Design Designing narratives customers actually resonate with, with Marcus Andrews, Pendo Tune in to learn about how narrative design can help you gain influence, writing narratives that your customers actually resonate with, and how you know your narrative is working....
Members-only Metrics & OKRs The 8 metrics that tell us how product marketing is being measured in 2024 What are the essential product marketing metrics you should be tracking? Which ones are your competitors' measuring? Take a look....
Members-only win/loss How to learn from lost opportunities with Molly Chapman, MoorePay Molly Chapman shares insights on mastering opportunity loss analysis, combining data, automating processes, and refining strategies. Tune in for actionable advice and a real-world case study!...
Members-only Metrics & OKRs The product marketing paradox: KPIs vs. budget How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out....
Members-only Metrics & OKRs The Product Marketing Metrics eBook Don't let guesswork dictate your strategy. Download the Product Marketing Metrics eBook now and harness the power of data to elevate your product marketing game....
Members-only Careers 9 experts reveal how to accelerate your product marketing career Unlock the secrets to product marketing success! Nine industry experts reveal career-boosting tips, essential skills, and must-have resources for aspiring PMMs....
Members-only Podcasts Transforming niche products into market leaders: Amitai Richman's success at K2View In this episode of Product Marketing Maestros: Tales from the Frontlines, host Nitin Kartik spoke with Amitai Richman. Amitai shares how he transformed...
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