Charley Gale

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5 effective strategies for competitive monitoring

In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....

Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, Champify

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Podcasts

Tailoring your go-to-market to your specific sub-vertical's ICP | Shaalin Parekh, Champify

Learn how to tailor your go-to-market strategy to your sub-vertical's ICP from Shaalin Parekh, Founding Marketing Lead at Champify....

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How to use ChatGPT for product marketing

What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out....

Learner of the Month, March 2023 | Minesh Patel, Vertex Inc

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Case studies

Learner of the Month, March 2023 | Minesh Patel, Vertex Inc

Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....

A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM

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Podcasts

A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM

Tune in to hear how to achieve go-to-market success with horizontal products, and create and share actionable insights and guides on LinkedIn....

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Messaging & Positioning

How brand messaging changes for B2B and B2C companies

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

Expert of the Month, March 2023 | Alex McDonnell

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Case studies

Expert of the Month, March 2023 | Alex McDonnell

Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....

State of Product Marketing Leadership 2023 Report

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Reports

State of Product Marketing Leadership 2023 Report

Gain fresh leadership perspectives, map your career roadmap, and refine your credentials with the State of Product Marketing Leadership report....

7 strategies B2C fitness apps use to increase customer engagement

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B2C

7 strategies B2C fitness apps use to increase customer engagement

Discover 7 ways B2C fitness apps use different strategies to increase customer engagement, improve their value proposition, and differentiate their app from the crowd....

How to navigate your product marketing promotion | Sapir Segal, Fiverr

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Podcasts

How to navigate your product marketing promotion | Sapir Segal, Fiverr

Wanna know how to navigate your next promotion, or tackle your first role as a solo product marketer? Tune in for more....

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Reports

State of Market Research Report

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

“PMA was the best place to go.” | RingCentral

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Team membership case studies

“PMA was the best place to go.” | RingCentral

Explore RingCentral's experience with the PMA Pro Membership team plan and how it helped the team achieve its goals....

Expert of the month, Feb 2023 | Div Manickam

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Case studies

Expert of the month, Feb 2023 | Div Manickam

Div Manickam, a PMA course instructor, won February's Expert of the Month award! Learn her insights and expertise that earned industry recognition....

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Analyst relations

What is analyst relations? Best practices and key metrics

Unlock the power of analyst relations for your business with our comprehensive guide. Learn best practices and metrics to measure for success....

Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster

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Podcasts

Transitioning from sales-led growth to a product-led growth hybrid model | Umang Sejpal, Cofenster

Learn how to transition your business and approach from a sales-led growth model to a hybrid product-led growth model....

Charley is a Junior Copywriter at Product Marketing Alliance. She has a passion for creating new content for the community. She's always open to new ideas, so would love to hear from you!