Nominations close 30th November

Every year, the product marketing community picks three lists:

You tell us who belongs on them. Each form takes about 2 minutes.

💡
2019 | The year we published the first list: 50 influencers, picked by the community

300,000+ product marketers in the PMA community who'll see the final lists

500+ nominations submitted for the 2025 lists

How nominating works

  1. Pick a list: Influencer, consultant or coach. Nominate for one, two or all three.
  2. Tell us who and why: Name, LinkedIn URL, and a few lines on what they did. Specific examples carry the most weight.
  3. We do the shortlisting: Our team reviews every nomination and the final lists go live in December.

Top 100 Product Marketing Influencers

The people whose posts, talks, podcasts and advice you keep coming back to. They might be your manager, the PMM two desks over, or someone you've followed on LinkedIn for years and never met.

Last year's 100 included PMMs from Netflix, Adobe, Uber and Wiz, alongside founders, podcast hosts and PMA ambassadors running local meetups.

What a strong nomination says

Name the thing they did. The framework you borrowed, the launch post you saved, the talk that changed how you run competitive reviews.

Who's eligible

In-house or independent PMMs anywhere in the world.


Top Product Marketing Consultants

Independent and fractional PMMs that companies bring in to fix positioning, run a launch, or build a product marketing function from zero.

If you've hired one, worked alongside one, or watched one turn a messy GTM plan into something sales could use, this is the list for them.

What a strong nomination says

What they were brought in to do, and what changed after. Win rates, launch dates hit, a messaging doc the whole company still uses.

Who's eligible

Independent, fractional or agency-based product marketing consultants.


Top Product Marketing Coaches

The people who help PMMs land their first role, get promoted, or survive a first year as a team of one.

Career coaches, team trainers, mentors who run cohorts. If someone's advice is the reason you're still in product marketing, nominate them here.

What a strong nomination says

What you were stuck on before you worked with them, and where you are now. Offers, promotions and first launches all count.

Who's eligible

Coaches who work with product marketers 1:1 or in groups.


Questions

Can I nominate myself?

Yes. Tell us what you've done the same way you'd describe a colleague.

Can I nominate the same person for more than one list?

Yes. However, they may only be chosen for one list, to give others a chance to be recognized.

How are the final lists chosen?

We create a shortlist based on the amount of votes from different people and the reasons behind the nomination, then, we have a panel to finalize the lists.

Does more nominations mean a better chance?

Both are useful. However, one detailed nomination counts for more than ten that say 'she's great'.

When will the lists be published?

We will reveal the date closer to the time. Everyone on a list hears from us before it goes live.

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