There aren't enough product marketers in the world. But the work still needs to get done.

With hiring so tough, a product marketing consultant is a flexible, affordable option to achieve your objectives.

Whether you’re a scaling startup or an established enterprise organization, at one point or another, you’ve asked yourself these questions:

→ Why am I not getting more sales?
→ How can I get more people to use my product?
→ Why do people pay more for competing products when mine is better and costs less?
→ Do I have everything I need to mobilize my organization?

The answer? You need a product marketer – or more of them.

The problem? There simply aren’t enough PMMs in the world – yet, the work still needs doing.

Get the work done.

This is where PMA Consult comes in – and why 70% of organizations said they'd consider a product marketing consultant to fill this void when they realized it was an option*. It’s because we’re a community-based platform we have access to the knowledge, experience, and bandwidth you need to revolutionize your strategy, grow your market share, and expand that all-important bottom line.

We’ll provide you with the knowledge, experience, and bandwidth you need to revolutionize your strategy, grow your market share, and expand that all-important bottom line.

Before we move onto the how, here’s a bit on who we’ve already worked with:

We'll help you get the work done.

We've already worked with orgs like Looker, CampaignMonitor, LinkedIn, Kisi, Diligent, and more, to provide the all-important knowledge, experience, and bandwidth needed to strategize, execute, and grow.

Discover.

Understand your current place in the market.

Diagnose the context, your competitors, customers, and your place in the market with a deep dive into the previous year of business.

  • Market research
  • Customer interviews
  • Internal interviews
  • Product research

Define.

Define your strategy and value to the market.

Strategy is about choice. Here we help you choose where and how to play in the market.

  • Segmentation
  • Personas
  • Targeting & objectives
  • Positioning

Deliver.

Execute your strategic objectives and Go-to-Market.

GTM is the tactification of your strategy. Build your GTM strategy, and deliver your sales and marketing plan with confidence.

  • GTM planning
  • Budgeting
  • GTM execution

Specific brief? No problem, we’d love to hear from you.

Business is complex, and sometimes you need a tailored approach. We can put a bespoke program together to meet your objectives.

  • Custom PMM plan
  • Market reports
  • Internal workshops
  • Training & reporting
  • Mentoring

We know no company, team, or product is the same, though, and so neither are our packages.

Ready to chat? Book some time in the calendar. 👇

Meet the team.

Our consultant team’s made up of some of the most experienced and skillful brains around from orgs like Microsoft, Uber, Adobe, Unbounce, Xbox, Amazon Web Services, and more, and when we’re pulling your proposal together, we allocate consultants based on your requirements and their expertise.

How we work.

Step 1:

Everything we do is bespoke to your business, so step one involves joining us on a call and hashing out your objectives. Once we understand your unique goals and challenges, we’ll organize an introductory meeting and audit.

Step 2:

Based on your requirements, we’ll then form your consultancy team and provide a clear plan of action, timeline, and quote.

Step 3:

It is time to get to work. We’ll become an extension of your team and deliver on your proposal, providing updates and total transparency every step of the way.

FAQs

Q: How does your pricing work?

A: We price on a per-project basis, and every quote we provide is 100% unique.

Q: Do you work remotely or on-premises?

A: It depends. If you want your product marketing consultant to work onsite and we have a consultant local to you, this can absolutely be arranged. Alternatively, all our consultants are uber-experienced in working remotely, so there needn’t be any geographical barriers.

Q: Is there a minimum or maximum term for your consultancy agreements?

A: The minimum duration for any of our agreements is three months. We don’t have a cap on the maximum duration.

Q: Can I choose my consultant?

A: When we’re pulling your proposal together, we allocate consultants based on your requirements and their expertise. If, however, you’re, for whatever reason, not happy with the consultant(s) you’ve been assigned, we can provide alternative options.

* 2022 exit survey of Directors and Vice Presidents of Product Marketing who attended a PMA Global Briefing.