Members-only Case studies Learner of the Month, March 2023 | Minesh Patel, Vertex Inc Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....
Members-only Pricing What is a pricing strategy? Discover how we can help your sales reps close more deals in this complete guide....
Members-only Membership content A practical guide to creating a winning positioning and messaging strategy Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....
Members-only Podcasts How to plan the perfect product launch | Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral, is a product marketer with plenty of experience in launches products, and in this episode of the Product Marketing Insider podcast, she shares her expertise on how to plan the perfect product launch....
Members-only Reports The State of Product Marketing Report 2023 survey is live We’re gathering insights for the State of Product Marketing Report 2023, which promises to be our deepest, most comprehensive industry overview to date. Complete the survey, share your invaluable insights, and contribute to a report that’ll rock the PMM world to its core....
Members-only Courses Redefine your Go-to-Market strategy with our Go-to-Market workshop Harness the power of tools, teams, and tactics, and elevate your future launches with our Go-t0-Market workshop....
Members-only Member Exclusive: The Alliance Welcome Session Join our Alliance Slack community welcome session for all paid members. It's your chance to learn more about the purpose of this space....
Members-only Go-to-Market Product marketing’s influence on the product roadmap My name's Lindsay Boyajian, I am on the product marketing team at Conductor. In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go....
Members-only Product Marketing Improve your product marketing skills this World Poetry Day With World Poetry Day upon us, learn how you can improve your product marketing skills with support from Product Marketing Alliance....
Members-only Membership content Data-driven storytelling that actually resonates Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....
Members-only Membership content Product launches (and re-launches): How to resource, differentiate and maintain momentum Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....
Members-only Podcasts A framework to achieve go-to-market success with horizontal products | Robert Kaminski, Fletch PMM Tune in to hear how to achieve go-to-market success with horizontal products, and create and share actionable insights and guides on LinkedIn....
Members-only Podcasts Meet the Masters: Pricing with Tamara Grominsky Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....
Members-only Product Messaging How brand messaging changes for B2B and B2C companies This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....
Members-only Case studies Expert of the Month, March 2023 | Alex McDonnell Alex McDonnell, a PMA course instructor, won March's Expert of the Month award! Learn his insights and expertise that earned industry recognition....
