Half of PMMs say AI has raised expectations of product marketers

Imagine having a map that highlights your customer's every preference, interaction, purchase, and even complaint. That's what you get when you analyze the customer data collected by your CRM platform.  Let me guide you through how to leverage these CRM insights for a successful product launch....

Our 2023 State of Product Marketing Report found that PMMs are feeling the heat in the ChatGPT era. But is AI really making life harder for product marketers?...

Stream exclusive talks and presentations, covering key product marketing topics and trends, and hosted by industry experts and leaders....

Marketers are taught to measure everything. But in a world where we have data from all angles, selecting the right performance indicators is key....

Join me as I dive into a question that's top of mind for product managers (PMs) and product marketing managers (PMMs) alike: Who’s responsible for being the voice of the customer?...

Ever come up against the 'build vs. buy' conundrum in conversations with prospects? Jack Preece, PMM at Linnworks, reveals how these silent competitors impact win rates – and shares strategies to help you navigate these unseen challenges....

With the myriad marketing platforms, tools, and channels available, it's easy to feel overwhelmed. How do you cut through the noise and get your product into the hands of your target audience?  We've got you covered with a list of the 24 channels that provide the most bang for your marketing buck....

You can’t begin your PMM expedition without the right knowledge. From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management....

I'm here today to talk to you about overcoming the biggest competitor in B2B technology, which is almost always the status quo.  More importantly, I'm going to show you how to overcome it....

In this episode of Product Marketing Live, host Mark Assini interviews Olga Laul, a Regional Product Marketing Manager at Google. Join us as Olga draws on her experience leading regional and global product launches and shares advice for effectively launching products internationally....

Thinking of diving into PMM at a startup? Let's navigate this landscape together.  We'll explore: - Why startups are making PMMs their first marketing hires - The challenges and rewards of being an early marketing recruit - Key strategies to get established and make an impact ... and much more....

We spoke to Launa Chavez, Senior Product Marketing Manager, about her experience with her PMA membership. Open up your ears to discover why she thinks it's the best program for today's PMMs....

Product marketing strategies are vital in B2C marketing. Here are 7 proven strategies you can apply to engage more effectively with consumers....

The term "customer-centric" gets thrown around a lot, but something isn't clicking because most companies aren't implementing it – and, worse, they're alienating their customers. So, let’s dive into the six all-too-common mistakes that alienate customers – and see how you can do better....

Product marketing is a fundamentally ambiguous function. I'm going to resist the temptation to offer a clear definition. Instead, I'd like to argue that ambiguity is essential to the product marketer's role....