Product Marketing Alliance
Log in
Individual
Teams
Membership
Pro Membership

All you need to succeed

Become a Pro Member
Product marketing learning paths
Templates & frameworks
Mentorship programs
Product marketing toolkits
OnDemand presentations
Exclusive content
Exec Membership

For product marketing leaders

Apply for Exec Membership
Master bundles
PMM strategy templates
Recruitment hub
PMM crash courses
Monthly masterminds
Executive peer council
Team Membership

Level up your PMM team

Inspire your team
Get a team membership
Why pick PMA?

See what our members say

Membership reviews
Membership case studies
Membership referrals
Sample what’s inside
Pro vs Exec plans
Get freemium membership
Templates for success
Resources
Content hub

Unlimited resources on tap

Articles
eBooks
Guides
Podcasts
PMMfixx
Reports
Webinars
Research & reports

Industry insights from us

Metrics Report Survey
State of Product Marketing
State of Product Marketing Leadership
State of Go-to-Market
Sales Enablement Landscape
PMM Tools of Choice
Top 100 PMM Influencers
Competitive Intelligence Trends
View all reports
Guides

Brush up on the essentials

What is product marketing?
Product marketing framework
Competitive intelligence
Pricing
OKRs
Positioning
Go-to-Market
View all guides
Best of the rest

Highlights from the site

Product Marketing Leadership Portal
Newsletter
PMM books
PMM tech stack
Salary calculator
Create and contribute
Certification
Product Marketing Core

The A to Z of PMM essentials

PMM Certified: OnDemand
Live & online [part time]
Live & online [full time]
Live & in-person [two days]
PMM Certified: Teams
Customer Marketing Certified: Core
Why PMMs ❤️ PMMC
View all Core
Advanced PMM & Masters Certified

Establish your influence and strategic value

Advanced Product Marketing Certified
Messaging Certified
Narrative Design Certified
Positioning Certified
Competitive Intelligence Certified
Storytelling Certified
Master Product Marketing Subscription
All PMM masters
PMM Leadership Certified

The ultimate roadmap for PMM leaders

PMM Certified: Leadership [OnDemand]
PMM Leadership Accelerator
All PMM courses
PMM Training Academy

Individual & org-wide options

Virtual workshops
Enterprise & custom training
PMA Consult
PMM Hired
Scholar Program
Talent Program
Certification Journey
Events
Virtual events & meetups

Connecting our global community

PMM Misunderstood | Feb 22
PMM Talks
PMMnow
Solo PMMs Meetup
PMM Meetups | Regional Chapters
In-person summits

Coming to a city near you

PMM Summit | New York | March 15 & 16
PMM Summit | Tel Aviv | March 22
PMM Summit | Denver | April 5 & 6
PMM Summit | Amsterdam | May 10 & 11
PMM Summit | Las Vegas | May 24 & 25
PMM Summit | Seattle | June 15 & 16
2023 summit calendar
In-person PMM Meetups
Quick links & OnDemand

Plan ahead or catch up

Catch up OnDemand
Apply to speak
All events
All courses
About
The basics

Our journey & how to reach us

Mission
Contact
Partner with us
Press resources
Case studies
Help centre
Our people

AKA the building blocks of PMA

PMA team
Meet the ambassadors
Become an ambassador
Experts in Residence
PMA Founding Members
Careers
Get involved

Get your name published

Get the media guide
Community partnerships
PMA Pulse
Product Marketing Awards
Create & contribute
Quick links

Our bread & butter

Slack community
PMA Consult
Get certified
Membership
Product marketing framework
Articles
All reports
Jobs
Community
PMA communities

Connect and collaborate

Slack Community
Meetups
PMA LinkedIn
Slack Newsletter
What's new?
x close
Nothing to display...
or view by:
Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs
Careers

Careers

Product Marketing Alliance icon

Like what you see? Then check out tonnes more.

From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of PMM presentations and mentors, our membership plans are packed with awesome product marketing resources.

Subscribe now Learn more
Product Marketing Alliance icon

Get product marketing certified.

PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned.

Get certified
Product Marketing Alliance icon

Get PMM leadership certified.

Built with some of the world's best-known brands, including LinkedIn, Hotjar and Shopify, this course has one goal in mind...

To empower generations of PMM leaders.
Forge your own path, supercharge your career, become a leader.

Get Certified
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
ABOUT
  • Contribute
  • Media Guide
  • Ambassadors
  • Privacy Policy
  • Terms of Service
  • Help Centre
RESOURCES
  • Podcasts
  • Reports
  • PMM tools
  • AMAs
GENERAL
  • PMM Certification
  • Events
  • Membership
  • Community
Learn
Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis