Our live sessions provide invaluable opportunities to learn from leaders in the field, interact with peers in the industry, and ask questions specific to your set-up.

Unwrap the gift of eternal expertise with our PMM Talks. You see what we've done here, right? 😉

Every month, some of the world's top product marketers will be delving deep into industry trends, topical dilemmas, best practices, and a whole lot more.

💫 Gain diverse insights from experienced PMMs
✅ Refine your understanding of key industry areas
💡 Get answers to questions around your specific needs
🤝 Extend your professional network
🧠 Accelerate your product marketing knowledge

It’s a lifelong melting pot of PMM wisdom.

Just some of the topics on the table include leadership, metrics, sales enablement, careers, and the future of product marketing.

It’s live. It’s eternal. It’s compulsive viewing.

Check out what we have coming up...

Personas & segmentation, July 30

12:00 pm EDT | 9:00 am PDT | 5:00 pm BST

Looking for product market fit? Wanna compete in a saturated market? Perhaps you’re aiming to define a new category? Whatever your goal, segmentation will help you take a customer-obsessed and focused approach to driving sustainable growth.

But that's only half the battle.

Ginevra Mambretti, Founder, Fractional Product Marketing Manager at Hourly GM

Ginevra Mambretti is a multi-award-winning Senior Product Marketing Manager with a proven track record in marketing SaaS products across EMEA, APAC, and North America.

At Product Marketing Alliance, she shares her expertise as a speaker and course instructor, recognized as one of the top 100 product marketing influencers worldwide in 2022. She also creates and teaches PMM courses at Product Heroes, where she has educated over 300 product marketers to date.

Ginevra’s experience spans eCommerce, cybersecurity, and fintech, where she has successfully marketed B2C, B2B, and developer products. Fluent in English, French, Spanish, and Italian, she brings a global perspective to her work.

With a background in humanities (BA) and marketing (master’s), Ginevra’s passion for continuous learning is reflected in her certifications in SQL, business analytics, and product marketing. Her love for knowledge extends to holding library cards from five different countries.

Ginevra helps companies unlock their growth potential by identifying winning segments, pricing models, and product strategies, while also coaching the next generation of product marketers and strategists to embrace innovative product marketing philosophies.

JD Prater, Head of Product Marketing at AssemblyAI

JD Prater is the Head of Product Marketing at AssemblyAI, bringing over 15 years of rich marketing experience to the table.

Combining deep expertise in product marketing and growth marketing, JD is a pi-shaped marketing leader who excels in identifying what needs to be done, crafting actionable plans, and rolling up his sleeves to implement strategies effectively. His versatility has been honed through leading marketing teams at agencies, startups, and hyperscalers, giving him the adaptability to thrive as companies and teams evolve.

Known by his co-workers as a builder and self-starter with an entrepreneurial spirit and a healthy degree of optimism, JD balances both left and right-brain thinking. He is as comfortable working with spreadsheets as he is with copywriting. His strengths lie in storytelling, developing and executing go-to-market strategies, and refining product positioning and messaging.

JD’s ability to blend analytical and creative skills enables him to craft compelling narratives and strategic plans that drive growth and resonate with target audiences.

Molly Chapman, Head of Product Marketing at Moorepay

Molly Chapman is the Head of Product Marketing at Moorepay, dedicated to championing the voice of the customer.

Passionate about bringing new products to market, Molly ensures that customers have a seat at the table. She leverages communication to align sales and marketing teams, driving brand consistency while leading with customer-centric data and user experience to influence product design and launch strategies.

Recognized for her ambition and dedication, Molly is part of the prestigious 30 under 30 group, hosted by TTG. She is known for her creativity, drive, and self-motivation, standing out as a leader in her field.

Molly’s strengths lie in her ability to balance strategic vision with tactical execution. Her approach ensures that every product launch resonates with the target audience, maintaining brand integrity and delivering exceptional user experiences.