Follow us on LinkedInPMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨💻 Enjoy regular in-depth sessions
Take a look at what we've got coming up 👇
- Refocus your ideal customer profile to win more business [April 30]
- Revitalize and scale your PMM team with these industry secrets [May 21]
- Where should product marketing really sit? [June 18]
- Product-led, sales-led, hybrid, oh my! [Watch OnDemand]
- Get Your Dream Job: How to Get Hired as a PMM at Your Dream Company [Watch OnDemand]
Refocus your ideal customer profile to win more business
April 30, 2024
4:00pm GMT | 8:00am PDT | 11:00am EDT
Learn the undisclosed industry secret that can breathe new life into your PMM team, enabling it to thrive and scale effectively. We'll delve into proven strategies and innovative techniques that leverage this strategy to bring fresh perspectives and foster a culture of continuous learning
Discover how to reinvigorate your PMM team and position it for unparalleled success in a competitive marketplace. Don't miss this opportunity to gain a critical edge in revitalizing and expanding your PMM team's capabilities.
Ashley Litzenberger, Senior Director Product Marketing, Betterworks
Ashley Litzenberger is a product and segment marketer with over ten years of industry experience, and a previous background in education consulting and the non-profit sector. She came to Lattice in 2021 as a product marketer and has gone on to build the company’s first segment marketing initiative and lead the team.
Ashley is passionate about groundbreaking products with a positive impact on the world.
She empowers marketing, sales, and product executives to identify pivotal opportunities, and equips revenue teams with the positioning and strategy to convert new prospects into product evangelists.
Revitalize and scale your PMM team with these industry secrets
May 21, 2024
4:00pm GMT | 8:00am PDT | 11:00am EDT
Learn the undisclosed industry secret that can breathe new life into your PMM team, enabling it to thrive and scale effectively. We'll delve into proven strategies and innovative techniques that leverage this strategy to bring fresh perspectives and foster a culture of continuous learning.
Discover how to reinvigorate your PMM team and position it for unparalleled success in a competitive marketplace. Don't miss this opportunity to gain a critical edge in revitalizing and expanding your PMM team's capabilities.
Katie Gerard, Head of Product Marketing, Workhuman
Katie has been running PMM teams for the last 5 years, first at Amadeus, then Klaviyo, and now Workhuman. She's passionate about building teams from the ground up and helping career switchers break into product marketing.
Sunny Dhami, Vice President of Product Marketing, Sinch
Sunny is a product marketing leader with 12+ years experience in Marketing & Product Marketing roles across CPaaS, Saas, communications, and technology industries. He has held responsibilities across global product marketing functions, built marketing teams, driven demand generation, and led marketing organisations.
Sunny has worked in high-growth organisations and have supported 10x revenue growth during his time at RingCentral which coincided with a 2500% increase in the stock price.
Sunny's team is responsible for driving and delivering messaging strategy, GTM, positioning, and a whole lot more across the global business. he holds a real passion to create differentiation and value for the customer and sharing this through messaging and positioning.
Where should product marketing really sit?
June 18, 2024
4:00pm GMT | 8:00am PDT | 11:00am EDT
Join our thought-provoking session to explore the pivotal question of product marketing's organizational placement.
Should it reside within the product team, tightly aligned with product development, or should it find its home within the marketing department, enabling seamless customer engagement? Or is there an alternative based on organizational structure?
Gain insights from experts as they dissect the pros and cons of both perspectives, discussing the impact on strategy, execution, and overall business success. This debate promises to shed light on a critical decision that can shape the future of your product marketing endeavors.
Jen Garside, Global Head of Sector Product Marketing, YouGov
With a background in digital content strategy, Jen joined YouGov in 2020 to build out its first ever Global Product Marketing function, working to develop a host of collateral, case studies and enablement regimes across a suite of over 50 products, orchestrating a company-wide rebrand to refine the wider company positioning and proposition across all websites, business acquisitions and a newly launched Platform.
Directing a range of digital product marketing from self-serve survey builders to SAAS subscriptions and bespoke custom projects, and working cross-functionally to roll out a new operating rhythm for global teams.
Fun fact - Jen used to work for HarperCollins publishers and did some work to help out Collins dictionaries – which means that there are a number of videos of her on YouTube teaching people to pronounce words!
Susan Galberaith, Senior Director Outbound Product Marketing, Thomas Reuters
Susan Galberaith is currently the Senior Director Outbound Product Marketing at Thomas Reuters. Since 2017, she's also previously been the Director of Channel Partner Marketing for FLEETCOR, Director of Product Marketing for Worldpay and the Principal Product Marketing Manager at Sage.
Product-led, sales-led, hybrid, oh my!
For years, many product marketers interested in generating revenue focused first on helping sales teams sell. Now, product marketers also have to learn how to help the product itself do the selling! And what about those product marketers who have the interesting challenge of doing both? Jeff Hardison, Calendly's head of product marketing, will share tips on how to focus wisely in product-led growth companies, sales-led companies, and hybrid ones.
Meet our speaker:
Jeff Hardison, Head Of Product Marketing, Calendly
Jeff Hardison is head of product marketing for Calendy. Prior to Calendly, he led product marketing teams at InVision, HPE, and more.
Get Your Dream Job: How to Get Hired as a PMM at Your Dream Company
The job search process can be draining and demotivating. Networking, resumes, cover letters, interviews - it's overwhelming at the best of time! Learn how to find and land your dream PMM job in this session with minimal stress. These are the secrets that helped me land offers from Microsoft, Google, VMware, Stripe, Square and Lyft among others.
Meet our speaker:
Rukma Sen, Product Marketing Manager, Google
Rukma Sen is a product marketer with diverse experience spanning startups, midsize companies, and the largest tech companies in the world. She has created and run the marketing function at a workplace analytics startup, led product marketing for cybersecurity incubations at Microsoft, X, and now markets Chrome OS at Google. She loves products that empower people through technology and finds her flow in marketing complex, technical products. Rukma is always curious and loves to learn about everything from Web3 to medieval manuscripts. She is passionate about mentoring talent from diverse backgrounds and is always excited to chat with folks looking to switch to PMM.
