Members-only Careers Product manager vs product marketing manager: What's the difference? Like night and day, product managers and product marketers bring complementary powers to the table. PMs are the master strategists, charting the product roadmap by moonlight. PMMs are the sultry voice of the customer, marketing mavericks by daylight....
Members-only Careers How to become a C-suite executive The path to these elite corporate leadership positions like CEO, CRO, and CMO is not always clear. While each person's journey is unique, there are common experiences and preparations that can set you up for C-suite success....
Members-only Leadership What is the C-suite? Unlock the secrets of the C-suite: Discover the elite group of executives at the helm of major businesses and what it takes to join their ranks....
Members-only Top 10 product marketing consultants, 2024 The demand for seasoned guidance and forward-thinking strategies has never been more palpable. That's why we've compiled the definitive list of the top 10 consultants pushing product marketing to new heights....
Members-only Top 5 product marketing coaches, 2024 We've scoured the industry's sharpest minds to bring you the top 5 product marketing coaches to watch in 2024....
Members-only Unlocking the power of event promotion videos with Vocal Video: A guide for product marketers See how Vocal Video helps product marketers make event promo videos that convert. Read this comprehensive guide for success....
Members-only Podcasts How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM PMM founder, Jason Oakley, shares tactical tips on getting alignment across sales, marketing, and product to build the function from the ground up....
Members-only Case studies “The best thing you can do to give back to the community and feel like you belong together” Mentoring is the best thing you can do to give back to the community and to feel like you belong together. I encourage everyone to have a mentor and to be a mentor for someone who is taking the same strides as you did today....
Members-only Podcasts How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition Derek Osgood, Founder of Ignition, talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads....
Members-only Podcasts Vision selling in an AI-driven world, with Erica Dingman, Senior Product Marketing Manager at Movable Ink Product selling solves direct pain points, while vision selling takes a broad, transformational approach focused on long-term strategic value....
Members-only Content Marketing How product marketers can create a value-driven content strategy Content plays a prevalent role in the product marketing process. Not only does it answer key questions your target personas may have about your product, but it also helps you establish trust, build relationships, boost your conversion rates, and generate further leads for future campaigns....
Members-only Why your PMM strategies fail and how Product Marketing Certified: Core can help you win When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans....
Members-only How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines! In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee....
Members-only Case studies "Partnering with PMA almost doubled my podcast listenership. It's a no-brainer" My objective was to get in front of more people to provide value for my audience and support those breaking into product marketing. This helped immeasurably....
Members-only Podcasts From engineering to marketing: Priya Gill's journey to strategic PMM mastery Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....
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