Convince the boss: PMA memberships

Wanna sign up for a PMA Membership, but are unsure how to ask your boss to pop their hand in their pocket?

No drama - we've got you covered.

Just copy and paste this email (or download this one), personalize it to your org, and let us do the hard work for you.

Hey [insert your boss’ name],

I’m interested in signing up for Product Marketing Alliance's Pro Membership Plan and would like to enquire whether you’d be willing to offer financial support for me to do so?

As a member, I'd unlock access to a range of presentations, events, templates, frameworks, guides, and more, designed to improve my everyday practice and performance, and help me and the company smash our goals.

Packed with tried and tested strategies and formulas from the like of Google, LinkedIn, Microsoft, and Amazon, and trusted by PMMs at orgs like Netflix, PwC, TikTok, Salesforce, and Zendesk, it's a natural choice for continuous professional development.

Upon signing up, I'd access:

  • Exclusive content written by PMMs from orgs like Uber, Zuora, Unbounce, and more, and added to every Friday.
  • An ever-growing bank of 90+ vetted templates and frameworks
  • 500+ hours' worth of product marketing presentations
  • Access to PMM mentors from brands like Apple, IBM, and Amazon
  • Exclusive, members-only event to learn first-hand from others in the field
  • Product marketing toolkits to support my projects
  • Product marketing learning paths to structure my professional growth
  • Discounted rates to accredited courses and events
  • Four of the PMA Fundamentals courses values at $750 (annual members only)
  • One virtual workshop of my choice each quarter
  • Livestream access to all PMA Summits

And a ton more.

While there are other memberships available, I’ve researched the alternatives, and taking key factors such as features and price into account, Product Marketing Alliance’s Pro membership offers exceptional value for money - it’s by far the stand-out candidate.

Here’s just one of their reviews:

“The Product Marketing Alliance has been a game-changer for me. I have access to the membership, events, mentors, and certifications. The membership brings tremendous value to my career and I am so lucky to be a part of this community.”

I wholeheartedly believe a Product Marketing Alliance membership would equip [company name] with the quintessential knowledge needed to differentiate our products from our competitors, and I believe this would be a shrewd investment.

I’d be delighted to discuss this opportunity with you in further detail. In the meantime, you can find more details about what’s included, as well as price plans here. Let me know if there’s anything else you need from me at this stage.


[Your name]