PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.
It's a unique opportunity to watch the most sought-after product marketing content – ordinarily reserved for PMA Pro members. Each stream delves deep into a key product marketing topic, industry trend, or case study. Simply sign up to watch any of our upcoming live sessions.
🎥 Access exclusive talks and presentations
✅ Develop your understanding of key topics and trends
🗣 Hear from experienced product marketing leaders
👨💻 Enjoy regular in-depth sessions
Date: February 11, 2026
Time: 4:00pm GMT
Location: Online
Your customers hold the key to growth - if you know how to listen.
In competitive markets, understanding why buyers choose - or reject - your solution is critical for improving win rates, refining messaging, and shaping product strategy.
Join us for an exclusive session with Natasha Ranich as she dives into advanced interviewing techniques to uncover actionable insights. From structuring win-loss interviews to probing deeper into buyer motivations, Natasha’s expertise will help you turn conversations into strategic impact.
In this session, you’ll discover:
🎯 Probing deeper - Learn how to move beyond surface-level answers using techniques like the five whys and laddering.
💡 Actionable insights - Turn customer feedback into meaningful improvements for sales, marketing, product, and leadership teams.
📈 Driving outcomes - Apply structured interviews to improve win rates, product-market fit, and competitive positioning
Meet the speaker:
Natasha Anich, Director of Global PMM at Reapit
Natasha Anich is a strategic marketing leader passionate about growing people, brands, and products. She drives SaaS and tech growth through insight, collaboration, and customer-focused strategy.
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