Members-only Membership content Defending "best" and "better": Prove your product’s differentiation Discover the playbook for showcasing value, defending your edge, and boosting win rates....
Members-only Customer Marketing The role of customer advocacy in sales and support While there’s no doubting the role of teamwork between product marketing and sales in the overall success of a product, the external influence of customer advocacy shouldn’t be underestimated....
Members-only Salary Product Marketing Salary Survey: 2024/25 Results Uncover product marketing salaries worldwide: Our 2024/25 report delivers key compensation trends and benchmarks....
Members-only Metrics & OKRs AARRR model slide deck Map, measure, and maximize your customer journey with the AARRR model....
Members-only Membership content One simple rule for better messaging Crack the code to great messaging with the VBF rule – your ultimate hack for crafting messages that buyers actually care about....
Members-only Articles Top 100 Product Marketing Influencers, 2024 A showcase of industry-leading product marketers making transformative impacts through bold strategies and cutting-edge thinking in 2024....
Members-only Metrics & OKRs How to run a successful OKR review Learn how to streamline meetings, track progress, and drive success of OKR reviews with actionable insights and best practices....
Members-only Product Launch Product launch presentation template Get every stakeholder on the same page for a seamless product launch....
Members-only Events Product Marketing Summit London 2024 | OnDemand Catch up with all the action from Product Marketing Summit London and learn from PMM experts at Visa, ServiceNow, Adobe & more....
Members-only Reports Successfully build your affiliate marketing program [Ebook] Emmet Gibney brings you this step-by-step break down of the essential strategies you need to build an affiliate marketing program!...
Members-only Bot or not: Lessons on consumer reactions to algorithm vs. human decisions How can marketers design bot-interactions to resonate emotionally and drive lasting loyalty?...
Members-only Podcasts Unicorns, pricing and naming with Matt Hodges, Equals [Video] Build pricing models and navigate product naming decisions with Matt Hodges...
Members-only Membership content Don’t just be a PMM – be a strategic leader Discover two powerful frameworks to elevate your product marketing role and position yourself as a strategic leader....