The impact of location on product marketing salaries

What is attribute sentiment scoring, how it works, and why it's important for product marketers....

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Learn how to harness AI to refine your segments, outpace your competitors, and craft impactful thought leadership....

Dive into the many different roles of product marketing in an organization...

Discover what product marketing recruiters value the most and how to sell your skills to make the next career step....

Find and target your best-fit customers with confidence....

Learn how a 1% positioning improvement drives 2% market share growth. Follow one marketer's journey from digital to product marketing, featuring April Dunford's framework and real B2B tech insights to transform your product's market impact....

Dive into the intricacies of reviving a dead product with a product marketing maestro...

Product marketing leader Jamie Bolland shares his lessons from an ambitious attempt to create a new category....

Discover the power of brand marketing and how it can elevate your product strategy. This article explores the key principles of effective brand building and how to seamlessly integrate it with product marketing for maximum impact....

Qualtrics employs a whole host of tactics so you can understand your customers, brand and product like never before....

The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2024!...

Examine how nutritional labels are crafted, presented, and supported by educational campaigns to deliver clearer, more persuasive product messaging and improve consumer trust....

Clozd delves into the detail needed to win more and lose less....

Having transitioned from content marketing, Madeleine brings a sharp focus on clear messaging and customer-centric storytelling....