Members-only Product Marketing Strategy How product marketing evolves at every stage of the company lifecycle What is it like scaling a company from early stages to something much larger? Discover how product marketing evolves across seed, growth, and enterprise stages...
Members-only Careers My unlikely journey as a PMA Ambassador: From content creation to event planning One product marketer's journey as a PMA Ambassador, tackling the challenges of organizing their first product marketing event....
Members-only Leadership How to transition from IC to manager within product marketing Discover if product marketing management is your next career move. Learn how to transition into leadership roles and climb the PMM career ladder....
Members-only Recruitment Product marketing job interview questions Nail the interview – whether you’re hiring or getting hired in product marketing....
Members-only Membership content Authentic storytelling: The Ray-Ban Meta launch Join Chris Smellie as he shares the exciting journey of launching Ray-Ban Meta smart glasses. Explore the strategies used to market this cutting-edge product, from dogfooding to identifying key audience segments and leveraging influencers....
Members-only Content Marketing How to strengthen your ‘change muscle’ for your content team’s success Content teams face unprecedented challenges in optimizing output, managing hybrid work, and adapting to AI. Discover solutions to build your change management muscle and thrive....
Members-only Sales Enablement Sales script with recorded call disclaimer A short script to help reps announce that the sales call is being recorded....
Members-only Sales Enablement Sales playbook template A structured guide that lays out the objectives, product details, and step-by-step procedures your sales reps should follow....
Members-only Team 4 essential assessments for personal and team development Get a roadmap for personal and team development that's grounded in real-world experience and proven results....
Members-only Sales Enablement Sales one-pager template Turn your value proposition into a compelling format that captures prospects' attention....
Members-only Membership content Sales confidence: 6 steps to measure and improve it Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team's confidence and closing game....
Members-only Win/Loss How to learn from lost opportunities with Molly Chapman, MoorePay Molly Chapman shares insights on mastering opportunity loss analysis, combining data, automating processes, and refining strategies. Tune in for actionable advice and a real-world case study!...
Members-only Metrics & OKRs The product marketing paradox: KPIs vs. budget How can product marketing success be effectively measured and demonstrated without allocated funds? Let's find out....
Members-only Sales Enablement Sales onboarding checklist Ramp sales reps faster with a structured 30/60/90-day onboarding plan....