Members-only Insider Product launch checklist We've created a comprehensive product launch checklist to guide you through every critical step of launching a new product or feature....
Members-only Leadership Top five lessons from a three-time founding PMM Get exclusive insights from Jason Oakley, a three-time founding PMM, on mastering the art of solo product marketing. Discover strategies for educating stakeholders, tapping into founder knowledge, and aligning with revenue to excel in your role....
Members-only Product-Led 5 companies that scaled through product-led content Read up on five SaaS brands who've cracked the code of product-led marketing, using it to skyrocket their growth and making it the cornerstone of their product marketing....
Members-only Metrics & OKRs A guide to measuring product marketing success Devon O'Rourke shares his thoughts on how to measure product marketing success - and ensure that the function is viewed as a revenue driver....
Members-only Personas B2B buyer persona template Our B2B buyer persona template is designed to help you create comprehensive profiles of your ideal customers....
Members-only Customer & Market Research 6 ways contact centers can assist with market research Discover how contact centers revolutionize your market research for a competitive edge through unparalleled customer understanding....
Members-only Pricing Pricing strategies framework Nail your pricing strategy with this customizable template....
Members-only Metrics & OKRs OKRs slide deck template Align teams and communicate OKRs effectively with this ready-to-use slide deck....
Members-only Product Marketing Strategy Customer acquisition strategy template A breakdown of the various factors influencing customer acquisition, such as product features, pricing, benefits, and customer experience....
Members-only Insider Product demo checklist template The key steps and considerations required to execute an effective product demonstration....
Members-only Leadership The road to the C-suite: Five career paths, one journey Join Sean Broderick in uncovering five inspiring career paths to the C-suite. From PMM to EVP and beyond, this article shares real-life stories, expert advice, and actionable tips to help you navigate your way to executive leadership. Get ready to learn from the best!...
Members-only Careers Navigating career challenges in product marketing with Jeff Rezabek Join us in this episode of Product Marketing Maestros as Jeff Rezabeck shares his journey of career resilience, innovative strategies, and valuable advice for product marketers....
Members-only Product Marketing Strategy Top 5 takeaways from McKinsey’s report on the importance of PMMs Get key insights from McKinsey's report, "The growing importance of software product marketing managers" – and find out what the PMA community thinks. Discover why PMMs are becoming crucial for software firms, how AI is enhancing their effectiveness, and why leadership support matters....
Members-only Team Unlocking sales productivity: Proven ways marketing can support sales Learn different ways your sales and marketing teams can work together to grow the business, especially when there's a complex multi-stage sales cycle....
Members-only Metrics & OKRs OKR canvas template Simplify goal-setting, drive alignment, and watch your objectives transform into results....