The impact of location on product marketing salaries

Don’t just win customers – keep them with PMM and CS teamwork....

Starting a new job is scary. It is especially nerve-wracking when you don’t know a lot about the industry you’re going into. Transitioning into a new job in product marketing is no different....

How open-source tools generate developer leads beyond freemium. Real strategies from Canonical and Balena that build trust and drive conversions....

Proven tactics on localization, team collaboration, and regional strategy from Salesforce’s Director of PMM....

No fluff, no buzzwords, just real-world takeaways that can help you avoid some bumps along the way....

Decode product marketing – and its cousins....

Discover why data alone isn't enough to drive action and how product marketers can craft precise, impactful stories that resonate – especially when customers don’t know what their real problem is....

Why are product marketers making personal and professional development such a priority?...

Dive into building trust in AI, using tech to support (not replace) human roles, and why customer support is a goldmine for insights....

A market positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

Use AI twins, agents, co-pilots, and automated workflows to streamline your work and unleash your inner superhero (cape optional)....

AI isn’t just a buzzword - it’s reshaping how product marketers work, plan, and connect....

Your hands-on guide to unlocking the full power of generative AI across every facet of product marketing....

What every product marketing leader needs to know about the default bias – and how we can put these findings to work....