Product Marketing Alliance (Page 35)

Members-only

How product marketers can get more from social media data

Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best....

State of the Interactive Product Demo 2024 Report

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Reports

State of the Interactive Product Demo 2024 Report

Download this report to learn how to elevate your interactive product demo strategies and captivate your audience like never before....

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“The PMM Scholar program is as technical as it is fun.” PMM Scholar Program with Sandra Wahiga

Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Sandra Wahiga....

Validating customer needs in a world of “shiny objects”

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Customer Marketing

Validating customer needs in a world of “shiny objects”

Discover how to cut through the noise of hot new trends and features. Learn practical tactics to validate real customer needs before getting distracted by the latest "shiny objects."...

How to deliver differentiated value when you’re not there

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Positioning & messaging

How to deliver differentiated value when you’re not there

Discover strategic techniques to stand out and provide exceptional value to customers, even when you're not in a customer-facing role....

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Customer Marketing

5 key customer obsession strategies

Google Cloud's Head of Product Marketing, Sally Revell shares five key strategies that will take your customer obsession to the next level....

PMMC: Teams helped us deliver a consistent service across our organization Infobip

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Certifications

PMMC: Teams helped us deliver a consistent service across our organization Infobip

Marina Hudek, Product Marketing Lead at Infobip, discovered Product Marketing Core: Teams via the Product Marketing Alliance website and social media channels. It wasn’t long before the Infobip team had joined the growing number of teams gaining a PMM certification....

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Membership content

Positioning: Art or science?

Julien Sauvage, VP of Brand, Content, and Product Marketing at Clari, demystifies positioning with his compelling seven-part framework. Discover whether art or science wins in shaping product narratives. Essential reading for forward-thinking PMMs....

Lessons in alignment and the
power of collaboration with Amit Alagh

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Podcasts

Lessons in alignment and the power of collaboration with Amit Alagh

Join Nitin Kartik and Amit Alagh as they share insights on the importance of collaboration between product management and product marketing....

How to elevate your GTM strategy with empathy [VIDEO]

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Go-to-Market

How to elevate your GTM strategy with empathy [VIDEO]

Learn more Enjoyed this video? Why not check out some related reading 👇 6 tried-and-tested strategies to foster high PMM performanceUnlock the power of...

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Startup

Achieving product market fit for startups: From 20 product marketing experts

In this article, we'll explore the concept of product market fit, and provide practical strategies for optimizing your product to achieve the same level of success....

Where are developer marketers spending their marketing budget?

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Developer marketing

Where are developer marketers spending their marketing budget?

Our State of Developer Marketing 2023/24 Report offers a bird’s eye view of the landscape, including where developer marketers are spending their budgets (and how big those budgets are in the first place)....