The impact of location on product marketing salaries

Follow these steps to successfully onboard new customers....

When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans....

After seeing one of our posts on LinkedIn, Rahim Kaba, VP of Product Marketing at OneSpan, discovered Product Marketing: Teams. Before long, he and his colleagues had become PMM certified....

Discover the secrets to successful price increases with Josh Bean's five-step framework, perfect for scaling businesses seeking revenue growth....

Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines! In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee....

Discover 6 proven strategies for leveraging product demos to personalize the customer journey....

Dive into our comprehensive guide on crafting value propositions that captivate and convert. Get expert tips on emotional appeal, simplicity, and testing from a seasoned product marketer, and raise your marketing game....

Apply now and ensure your thoughts and opinions have a direct impact. Guarantee that your experience at Product Marketing Alliance exceeds your expectations. Let’s create the community you deserve....

Uncover the secrets of effective B2G marketing. Understand the distinct needs of government agencies and learn to tailor your approach for successful public sector engagement in this detailed guide....

My objective was to get in front of more people to provide value for my audience and support those breaking into product marketing. This helped immeasurably....

A ready-to-use tool designed to help you present your products or services to potential clients with clarity and impact....

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....

Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....

The customer-centric product management platform for product marketers....

To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....