The impact of location on product marketing salaries

This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....

Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers....

As PMMs, we live in a data-driven world where decisions and results matter. We're constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it's really not....

A strategic framework outlining how to communicate with key stakeholders throughout a project or customer journey....

Joining the PMA community made perfect sense as a product marketer looking to continuously improve. It's a valuable resource for product marketers to keep up with trends across different industries, employing a product marketing function....

Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....

Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....

Looking to take your user experience to the next level? Let's dive into some real-world strategies for UX success! Get inspired by industry leaders like Xbox who use feedback to transform their products and keep users coming back for more....

Every year, we ask PMM pros to earmark the product marketers who've had the biggest impact on the industry. Here's the top 100 product marketing influencers for 2023....

Disagreeing with your superior isn’t about challenging authority by saying, “You’re wrong and I’m right.” It’s about contributing positively to the decision-making process and overall success of the organization....

Catch up with all the action from Product Marketing Trailblazers. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Catch up with all the action from Product Marketing Summit Singapore. Discover best practices and take away proven tactics from real-life experiences with industry experts....

Embark on an in-depth exploration of the product marketing profession, understanding not only its challenges and rewards but also its pivotal role in organizations. Find out if this fast-paced, influential, and diverse role suits your career ambitions and personal strengths....

Joining a start-up as a product marketing manager allows you to build a function from the ground up, but that blank slate can also prove daunting....