The impact of location on product marketing salaries

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Gain valuable insights into the PMM Scholar Program by reading about the firsthand experience of recent graduate Pratham Sharma....

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This is going to be all about how you run a workshop to get a bunch of people in the room. Messaging and positioning is a group activity, and it definitely requires a little bit of thought to make sure that everyone's time is spent effectively, especially your time as a marketer....

The fight for pay equity has raged on for decades, but what is the real state of the gender pay gap for product marketers in the US in 2024?...

Discover how to use perceptual product positioning maps to enhance your product marketing strategy....

Pricing is crucial to the success of any product. Here, we explain each strategy, how to calculate your selling price, and how to introduce discounts....

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There are many lessons you can learn from Discord, so think about what your developer audience needs and how you can address their pain points and challenges—and make their lives easier....

Ready to start creating sales collateral to help lead your potential customer through the buyer journey to conversion? Click to learn more....

Storytelling is a process used by product marketers to essentially communicate a message to their audience, via the combination of fact and narrative....