The impact of location on product marketing salaries

To truly get an accurate sense of your ideal customers, you need to go and talk to them. There’s just no getting around it, as time-consuming and logistically challenging as it may be....

Embark on a journey of professional transformation. Learn to align your career with your personal values, adapt to evolving job markets, and embrace continuous learning....

These certifications have not only supplied me with processes that improved cross-functional alignment and market research, but they’ve also given me credibility which aided in earning the trust of stakeholders, leadership, and customers alike....

Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there....

Explore an in-depth guide to mastering executive presence as a PMM. Gain valuable insights into effective communication, influencing without authority, building trust, and making a lasting impact in your organization. A must-read for PMMs aiming to lead with authority and empathy....

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach....

The KANO model is a prioritization framework that helps you rank initiatives on a product roadmap based on their potential to satisfy users....

Let's explore a framework that will allow you to find and tell your product's story. Plus, learn seven storytelling methods you can use to make even the most complex products easy for customers to understand....

By moving beyond the traditional reactive nature of enablement, organizations can develop sustainable, scalable strategies that truly support their sales teams in a rapidly evolving market....

Trying to understand your potential customers? Wish you could crack open their minds and step right in?  Good news – psychographic segmentation lets you do exactly that! Learn the key types of psychographic data to focus on and how to start harnessing it for your organization....

The certifications opened up those doors to me and enabled me to dive into positioning and messaging, pricing, personas, customer research, and even learning about consumer psychology and segmentation, which helped me to further build out enhanced sales enablement tools....

Explore the transformative power of customer-led growth, product-led growth, content, video, and performance marketing. Learn from brands like Zoom, Canva, and Dove how to engage consumers, innovate effectively, and achieve extraordinary growth in the ever-evolving world of product marketing....

To be an empowering PMM leader, you need to make your team feel safe, retain and upskill top talent, communicate, be accountable, and more....

Personas are a huge part of any knockout product marketing effort and arguably the backbone of any PMM plan of attack. But so are negative personas....

Catch up with all the action from Product Marketing Summit Sydney. Discover best practices and take away proven tactics from real-life experiences with industry experts....