Members-only Product Marketing Strategy Customer journey template Map every step of your customer’s journey and create experiences that drive loyalty and growth....
Members-only Careers Stop being boring: A product marketing leader’s call to arms From corporate disillusionment to marketing brilliance, Jason Lord shares how to escape the cycle of boredom in product marketing. A must-read for leaders seeking to inspire and innovate....
Members-only Podcasts When and why to delay a product launch, passing the mic, and a fresh start, with Collin Mayjack, PMM at Dataro In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro....
Members-only Sales Enablement Monthly recurring revenue (MRR) checklist Actionable strategies to enhance your business model and boost your MRR....
Members-only storytelling The secrets of human-centered storytelling Join Nick Knuppe as he outlines the secrets to effective storytelling, honed after decades of experience in product marketing and advertising....
Members-only Product Marketing Strategy Why policy is the new product marketing channel [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...
Members-only Product Demos How product marketers can use live streaming to their advantage Learn how to leverage live streaming to differentiate your business and product from competitors, generate more engagement and leads, and achieve more sales....
Members-only Case studies “It's fulfilling to share experiences and insights while also receiving fresh perspectives and ideas in return” PMA Mentorship program Discover an enriching journey between mentor and mentee, fostered through the Product Marketing Alliance mentorship program....
Members-only Careers Product marketing salaries: revealed [Video] Get the report 👇 2023/24 Product Marketing Salary Survey: Global resultsThis report delivers targeted insights on how factors like education levels, technical skills,...
Members-only Customer & Market Research 5 reasons why you need to get serious about customer feedback Product managers are often extremely invested in their creations, making them resistant to feedback. Their defensiveness is easy to understand since the finished...
Members-only B2B Is A/B testing still relevant in B2B marketing? We’ve been hearing some conversations around whether product marketers think that A/B testing is still useful, particularly for those with larger companies....
Members-only Videos Market segment vs target market: What's the difference? [Video] Learn more Enjoyed this video? Why not check out some related reading 👇 Market segment vs. target market: What’s the difference?What do...
Members-only Customer & Market Research Customer feedback questions A master list of customer feedback questions to help you get the most from customer interactions....
Members-only Membership content Bringing a product-led growth mindset to your product marketing organization Learn to harness product-led growth tactics for stronger user acquisition, growth, and retention – with practical examples from Airtable, Slack, and more....
Members-only Articles Quickbase's winning formula for data-driven product marketing Tune in to hear how the team at Quickbase use a winning formula to position the company in a market that requires a more targeted, data-driven approach....