The impact of location on product marketing salaries

Let's explore five key elements that high-quality product videos must have to showcase your product in compelling ways, leading viewers to take the plunge and buy....

Catch up with all the action from Masters of Product Marketing. Discover best practices and take away proven tactics from real-life experiences with industry experts....

My name's Shaziya Bandukia and in this article, I'm going to talk to you all about building a Voice of Developer program....

Flying solo or running in a pack? From cross-functional relationship building to ruthlessly prioritizing with a PMM charter, we explore the realities of being a one-person product marketing army versus having an established team....

Imagine a world where your growth tactics are more effective, you don’t need more budget to scale, and you don’t have to use discounts that dilute your brand value. That’s the opportunity that behavioral economics offers. I’m going to help you unlock that reality today with just three simple steps....

A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative....

The suspense is killing you, we know! But the wait is finally over. After combing through mountains of nominations, we're thrilled to unveil 2023’s winners of the Product Marketing Awards!...

The MUD framework is a strategic model that helps organizations evaluate and identify their product differentiators to gain a competitive edge in the market. It comprises: Meaningfulness, uniqueness, and defensibility....

Hone in on what makes your product stand out....

Repeat business is where you’ll make the real money. It doesn’t matter if you’re a B2B consultancy with a handful of major clients or a FMCG brand with millions- if you can’t get people coming back for more then you won’t be around for long....

If you're a new manager, you've probably wondered things like: How do I start? What do I do first? How can I avoid stress for my team and myself? That’s what I’m going to help you with today....

Companies can conduct data-driven product management using agile best practices, which provide adaptability and continuous delivery. So what are the key points that will shape product management in 2023?...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Messaging? - Your Complete GuideMake a mark with...

Are you tired of shouting from the rooftops about how great your local business is, but still struggling to attract new customers? More and more, people are turning to online reviews to decide where to shop, dine, and spend their hard-earned cash....

Learn how product marketers at Bumble drive recurring revenue growth through targeted subscription campaigns....