The impact of location on product marketing salaries

Uncover the secrets of effective B2G marketing. Understand the distinct needs of government agencies and learn to tailor your approach for successful public sector engagement in this detailed guide....

My objective was to get in front of more people to provide value for my audience and support those breaking into product marketing. This helped immeasurably....

A ready-to-use tool designed to help you present your products or services to potential clients with clarity and impact....

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals....

Priya discusses how to invest your time wisely, the significance of buyer pain points, and how AI tools can augment research and content creation to enhance productivity....

The customer-centric product management platform for product marketers....

To sunset a product, you need to develop a business case, set a date and make an announcement, create a solid plan, communicate strategy, manage transitions, adjust marketing and operations, reallocate resources, and then review....

This template helps you to systematically identify and highlight a product’s unique value proposition in comparison to competitors....

Product marketers in the US, on average, earn $162,649 total compensation, a base salary of $144,369, $13,341 in bonuses, and $10,736 in stock....

A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers....

As PMMs, we live in a data-driven world where decisions and results matter. We're constantly trying to find ways to measure our impact. That can seem like an impossible task, but if we step back and refocus, we’ll see it's really not....

A strategic framework outlining how to communicate with key stakeholders throughout a project or customer journey....

Joining the PMA community made perfect sense as a product marketer looking to continuously improve. It's a valuable resource for product marketers to keep up with trends across different industries, employing a product marketing function....

Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....

Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....