Members-only Articles Product marketing: Accurate title or infuriating buzzword? Product marketing covers a tremendous amount of territory that lives outside the bounds of any single department. It's a complex domain requiring both intense specialization and ongoing flexibility to pinpoint market opportunities and align organizations behind product visions....
Members-only Podcasts The best of Product Marketing Life: Game-changing insights from 2023 Explore invaluable insights, game-changing strategies, and the personal journeys of top PMMs with our 2023 Product Marketing Life highlights....
Members-only Membership content Unlocking synergies: A mile in the user’s shoes Looking to take your user experience to the next level? Let's dive into some real-world strategies for UX success! Get inspired by industry leaders like Xbox who use feedback to transform their products and keep users coming back for more....
Members-only The Top 100 Product Marketing Influencers, 2023 Every year, we ask PMM pros to earmark the product marketers who've had the biggest impact on the industry. Here's the top 100 product marketing influencers for 2023....
Members-only Articles How to effectively disagree with superiors at work Disagreeing with your superior isn’t about challenging authority by saying, “You’re wrong and I’m right.” It’s about contributing positively to the decision-making process and overall success of the organization....
Members-only OnDemand Catch-up: Product Marketing Trailblazers 2023 Catch up with all the action from Product Marketing Trailblazers. Discover best practices and take away proven tactics from real-life experiences with industry experts....
Members-only OnDemand Product Marketing Summit Singapore 2023 | OnDemand Catch up with all the action from Product Marketing Summit Singapore. Discover best practices and take away proven tactics from real-life experiences with industry experts....
Members-only Careers What to expect from a career in product marketing Embark on an in-depth exploration of the product marketing profession, understanding not only its challenges and rewards but also its pivotal role in organizations. Find out if this fast-paced, influential, and diverse role suits your career ambitions and personal strengths....
Members-only Articles Chaos and blank slates: How to lead a start-up as a PMM Joining a start-up as a product marketing manager allows you to build a function from the ground up, but that blank slate can also prove daunting....
Members-only Case studies “This course will change the way you think about personas” This course gave me the confidence to take ownership of the persona process at my company and develop the expertise to educate colleagues on their immense value....
Members-only Getting up to speed for customer interviews as a product marketer To truly get an accurate sense of your ideal customers, you need to go and talk to them. There’s just no getting around it, as time-consuming and logistically challenging as it may be....
Members-only Membership content Reinventing yourself: An approach to reimagining your career, learning, and relationships Embark on a journey of professional transformation. Learn to align your career with your personal values, adapt to evolving job markets, and embrace continuous learning....
Members-only Case studies "In today’s cutthroat landscape, PMA certifications are a necessity" These certifications have not only supplied me with processes that improved cross-functional alignment and market research, but they’ve also given me credibility which aided in earning the trust of stakeholders, leadership, and customers alike....
Members-only Reports 2023 Product Marketing Salary Survey: Results Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there....
Members-only Leadership Unlocking leadership mastery: The PMM's guide to radiating executive presence Explore an in-depth guide to mastering executive presence as a PMM. Gain valuable insights into effective communication, influencing without authority, building trust, and making a lasting impact in your organization. A must-read for PMMs aiming to lead with authority and empathy....