The impact of location on product marketing salaries

In this blog, Tanwistha Gope, Product Marketing Manager at Zeotap, takes you through her transformational journey of 10+ years as a technical writer in the software industry to a product marketing manager (PMM)....

As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....

Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....

I'm Anatoly Sharifulin, CEO and Co-founder of AppFollow. I’m excited to share with you the achievements we’ve made on our journey to $7 million in investments and, more importantly, our failures and the invaluable insights we gleaned from them....

Interested in getting Advanced Product Marketing Certified? Check out one of our pre-recorded presentations to learn more about how to build your personal brand and expand your social influence....

In a consumer’s mind, BX shifts your brand from an idea or impression to a tool that’s harnessed to embrace the world. This is an opportunity for your brand to do better and be more unique than any other....

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....

Furnishing your company with the best PMMs in the biz is how you’ll level up, and it all starts with asking great product marketing job interview questions....

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

Learn more Enjoyed this video? Why not check out some related reading 👇 What is Product Marketing? | Complete guide & strategiesProduct marketing is the...

Join me as I share my insights on how to drive more impactful go-to-market strategies with market and customer insights. Here’s what we’ll cover: - What makes a strong go-to-market strategy - Four ways market and customer insights can inform your strategy and execution - How to get started today...

Companies want to know what customers think of them. But is positive feedback a good measure of loyalty?...

Kirsten Jepson shares her top tips for forming a new product marketing organization following an acquisition....

Discover how PMMs can apply the principles of agile product development to run high-performance marketing sprints....