Members-only PMM Talks: Monthly panels Our live sessions provide invaluable opportunities to learn from leaders in the field, interact with others in the industry, and ask questions specific to your set-up....
Members-only Membership content How to differentiate your messaging with competitive intelligence I’m here to share how you can differentiate your product and company with competitive intelligence (CI). Spoiler alert: if you don't understand your competition, it's really tough to highlight what sets your product apart....
Members-only Customer Marketing Customer Advisory Board (CAB) strategy one-pager A framework to help companies establish, manage, and measure the success of their CAB initiatives....
Members-only Competitive Intelligence Competitive intelligence training exercise A practical role-play session designed to improve team members' ability to handle competitive conversations....
Members-only Careers PM vs. PMM: Where do you draw the line? [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Product manager vs. product marketing managerPMs are the master strategists, charting...
Members-only Product Launch Beta test recruitment email template Everything you need to successfully invite select individuals to participate in a beta testing phase for a new product or tool....
Members-only Articles Why thought leadership is the key to Web3 product adoption Discover why thought leadership is the key to reaching beyond technical audiences and driving Web3 product adoption....
Members-only Go-to-Market Create and own successful GTM plans with Go-to-Market Certified: Masters Go-to-Market Certified: Masters has been built to give you the skills and confidence you need to create and own strategic and scalable GTM plans that lead to successful launches....
Members-only Membership content Five actionable strategies for collaborating more effectively with sales teams I'm here to talk about how you can use a salesperson's lens to build better relationships with your sales team, create a more effective go-to-market strategy, and ultimately win together....
Members-only Positioning & messaging How to harness the power of message-market fit Product-market fit is irrelevant if you don't get your messaging right. Find out how to leverage the power of message-market fit....
Members-only Articles Why we need more women at the top of product marketing Businesses need a blend of male and female leadership if they're to thrive. That's why we need more women to ascend to the top in marketing....
Members-only Product Launch The dangers of outsourcing SaaS development vs keeping it in-house When it comes to scaling your SaaS org, which is the better option: outsourcing or in-house? We weigh up the pros and cons right here....
Members-only Product Marketing Strategy Examine the difference between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. While both approaches are distinct in their focus and scope, they are intricately connected and work together to drive success....
Members-only Developer marketing Best practices when hiring for developer marketing roles Tapping into your existing talent means that, not only are you providing a platform for employees to learn and develop, but you also get benefits that external hiring may not provide....