Members-only Go-to-Market How to successfully leverage email as a channel for a GTM With the high volume of emails your audience is receiving each day, ensure you are optimising your email strategy to stand out and not get lost in an inbox with 1000 unread messages....
Members-only Membership content A PMM’s guide to building trust through community-led growth What’s the secret to product growth? Building trust through community engagement. Find out how to make it happen....
Members-only Product Launch Why product adoption starts before the launch [Video] A compelling case study on driving product adoption before launch – embedding marketing strategy into product discovery to ensure alignment, clarity, and impact....
Members-only Product Marketing Strategy Spin the wheel and beyond: How gamification is reshaping eCommerce Explore gamification strategies to increase engagement, loyalty, and conversions....
Members-only Podcasts How to tell stories that make people stop scrolling (and start buying) [Video] Dive deep into the African tech ecosystem, product marketing, storytelling, positioning, and go-to-market strategy straight from Onyedikachim Nwankwo....
Members-only Customer & Market Research Voice of the customer reporting template Your plug-and-play template for turning customer insights into impact....
Members-only Positioning & messaging Technical depth vs. accessibility in product messaging Master the art of turning technical jargon into language your customers can understand....
Members-only Membership content 12 AI tools to enhance your product marketing Say goodbye to bottlenecks! Here’s how to use AI for competitive research, content creation, personalized marketing, and more....
Members-only B2B How to build an ROI calculator for B2B marketing An ROI calculator is a tool to help your sales prospects quantify the value that they would get from using your product....
Members-only Live Sessions Value takes center stage in the 2025 State of Win-Loss Analysis Report See what’s behind the stats, and what to do next....
Members-only Content Marketing How listening vs. reading alters consumers' interpretations of news As we see more consumers gravitate toward audio as their preferred content format, it’s crucial that we refine our strategies to optimize for this shift....
Members-only Sales Enablement What marketers can learn from sales conversations Deeply listening to your customers at scale results in more strategic decisions across marketing, sales, and product. Learn more....
Members-only Product Marketing Strategy The power of prioritization in product marketing By adopting a clearly defined process of prioritization, the product marketing manager becomes a valuable driver of company's growth....
Members-only AI AI strategic plan Craft your AI strategy with this easy-to-use, customizable template....
Members-only Membership content Finding the freemium threshold: Driving growth without undermining value Discover how to use emotional triggers, habit formation, and “inbefreemium” tactics to drive premium conversions and boost retention....