The impact of location on product marketing salaries

So, you’re thinking of starting a PMA Meetup? Fantastic. It’s a great way to connect with fellow PMAers face-to-face, network and build your own profile - and it’s fun....

Product marketing is a fundamentally ambiguous function. I'm going to resist the temptation to offer a clear definition. Instead, I'd like to argue that ambiguity is essential to the product marketer's role....

The world of competitive enablement can be a maze, but I'm here to guide you. We'll explore: - When to kickstart your competitive program - Tactical steps to get your program off the ground - How to empower sales teams with top-notch competitive intelligence - And much more Let’s dive in....

But it’s not always necessarily plain sailing. While designed to bring a whole host of benefits, there are times when personas fail - but when is this the case, and more importantly, why?...

A developer’s first impression of your product matters. What value do they see in it? Are there any features that jump out to them immediately? What journey are you taking your users on?...

B2B product bundling marks a wonderful opportunity to segue your business from a product-based selling approach to a solution-based selling approach. This can better mirror the demands of your customers and prospects and closely align with your target industries and customer types....

Catch up with all the action from Developer Marketing Summit San Francsico. Take away proven tactics from Mastercard, RingCentral Gong and more....

In this blog, Tanwistha Gope, Product Marketing Manager at Zeotap, takes you through her transformational journey of 10+ years as a technical writer in the software industry to a product marketing manager (PMM)....

As PMMs, we pour hours into researching and crafting personas – only for them to get left on the proverbial shelf. Igor Kranjčec, Head of Marketing at Determ, is here to change that with top tips that will empower your teams to use personas and thrive....

Facing a challenging product marketing interview, Sander Buitelaar turned to AI for guidance. From decoding jargon to crafting press releases, learn how ChatGPT bolstered his confidence!...

This week on Product Marketing Life, host Mark Assini is joined by Joshua Diner, Group Product Marketing Manager at Infobip to explore conversational marketing and communication, and how it can be leveraged to provide highly personalized experiences....

I'm Anatoly Sharifulin, CEO and Co-founder of AppFollow. I’m excited to share with you the achievements we’ve made on our journey to $7 million in investments and, more importantly, our failures and the invaluable insights we gleaned from them....

Interested in getting Advanced Product Marketing Certified? Check out one of our pre-recorded presentations to learn more about how to build your personal brand and expand your social influence....

In a consumer’s mind, BX shifts your brand from an idea or impression to a tool that’s harnessed to embrace the world. This is an opportunity for your brand to do better and be more unique than any other....

Product marketing is a notoriously difficult discipline to define. Product marketing is deeper than ensuring a new product launches successfully, and is all about being customer-obsessed....