The impact of location on product marketing salaries

A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market....

I’ll tell you the story of how I went from being a team of one to leading a team of five and I’ll reveal what I learned along the way about the seven key factors that are essential for aligning GTM teams and driving growth....

Get the recording of Harvey Lee, our VP of Product Marketing for insights on what it takes to nail the hiring process as a new or progressing product marketer. Cover areas like how to navigate the PMM hiring process, how to nail the interviews, and more....

In this episode, host Mark Assini is joined by Bhargav Brahmbhatt, Senior Product Marketing Manager at Harness for a discussion on building a product marketing team in a startup environment....

Organizations need to take a proactive approach to customer acquisition. That means beating the competition in competitive deals, and to do that you need a solid competitive enablement program....

I think we all have superpowers as product marketers. Mine is cross-functional collaboration, which is what we're going to focus on today, as we dive into pricing and packaging a product....

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by Sandeep Bhara, Fintech Marketing Director....

Product marketers are storytellers. We set the context for the product and for the portfolio. When blending these together with the company vision it becomes the overarching strategic narrative that sets the company apart....

Customer focus is good, but customer obsession is better for effective marketing. Learn 5 strategies to take your obsession to the next level....

Learn how to be a successful PMM in a PLG organization, including how to get a seat at the table and prove your success....

In this episode of Product Marketing Life, host Mark Assini welcomes Zoey Morck, Customer Marketing Manager at Logz.io, who outlines how customer marketing and product marketing go hand-in-hand....

In today's fast-paced business world, keeping up with your competitors is crucial for success. This is where competitive monitoring comes in....

Are you a senior product marketer? Watch our previous global leadership webinar where we shared unpublished research on key topics around the current product marketing landscape to add actionable insight for leaders far and wide....

Communication’s a key trait that’s often considered an indispensable characteristic for product marketers, so much so, in the State of Product Marketing Report 2020, a resounding 79.8% of people we surveyed identified strong communication as the skill they valued the most....

So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....