The impact of location on product marketing salaries

So many companies talk the talk, but unlike John Travolta and Samuel L Jackson, they do not walk the walk. Are they a Royale with Cheese? No, they are more like the 99c menu. Barely satisfactory when it comes to demonstrating value....

We're going to define what a GTM strategy is and focus on effective product launches, leveraging data (one of our favorite things), a persona-based approach to messaging, and finally, the soft skills that drive GTM strategy....

Ana challenges a common assumption that PMMs need to occupy a senior position to lead from the front at their company and shares ways in which product marketers can lead without authority....

Having spoken to many people in the PMA community, I've found that data and system limitations are one of the biggest challenges product marketers face when trying to understand the performance of their sales enablement content....

Interactive surveys and quizzes will get you improve customer onboarding. They’re easy to fill out, provide valuable insights, and help you build better relationships with your customers and raise your brand recognition....

Discover what brand storytelling might look like in the future, and how product marketing leaders and CMOs can keep up with this evolution....

We’d all love to see our revenue stream consistently rise by a pretty penny (or two), however, putting money in the bank is undoubtedly the hardest part of running a business. A product bundling strategy is amongst the many methods companies adopt to keep their revenue streams running....

This article covers the rise of the product marketing evangelist and why this is the perfect role for your product marketing teams....

It’s official: the legion of product marketers is growing - fast, many of which are chomping at the bit to reach the upper echelon of the product marketing pyramid. In this article, we’ll explore a select trio of skills you ought to finetune as part of your personal and professional development....

Learn how to tailor your go-to-market strategy to your sub-vertical's ICP from Shaalin Parekh, Founding Marketing Lead at Champify....

What is ChatGPT and how can you use it to your advantage as a product marketer? Read more to find out....

Explore Minesh Patel's success story and gain valuable insights into continuous learning and growth in the field of product marketing....

Discover how we can help your sales reps close more deals in this complete guide....

Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....

Gayathri Krishnamurthy, AVP of Product Marketing at RingCentral, is a product marketer with plenty of experience in launches products, and in this episode of the Product Marketing Insider podcast, she shares her expertise on how to plan the perfect product launch....