The impact of location on product marketing salaries

My name's Lindsay Boyajian, I am on the product marketing team at Conductor. In this article, I’ll explain product marketing’s role in the roadmap and why and how it can be incredibly valuable to get PMMs involved from the get-go....

With World Poetry Day upon us, learn how you can improve your product marketing skills with support from Product Marketing Alliance....

Eugenia Alfonzo, Product Marketing Manager at Trello, describes the benefits of introducing integral data into your product storytelling....

A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult....

Join Natasha as she outlines how to resource and plan for a product launch, and how to run effective enablement and drive evangelism....

Tune in to hear how to achieve go-to-market success with horizontal products, and create and share actionable insights and guides on LinkedIn....

Tune into our brand-new podcast series, Meet the Masters, and join Tamara Grominksy, VP of Product Marketing & Lifecycle at Kajabi. to discuss all things pricing, how to avoid common mistakes, and much more....

This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice....

Gain fresh leadership perspectives, map your career roadmap, and refine your credentials with the State of Product Marketing Leadership report....

The recession may result in decreased budgets, staff reduction, and even cancellations of services or products. Customer success teams need to adapt to the changing economic conditions and remain efficient while retaining customers. One of the ways to do it is by having the right set of tools....

Nail your pricing strategy with our brand new virtual workshop. Unlock the power of pricing and take your business to the next level with our online workshop. Learn the latest pricing strategies and tactics, gain a deep understanding of customer behavior, and discover how to optimize your pricing....

There are a lot of SaaS products out there, and the competition is fierce for users' attention. In fact, the competitive landscape only gets more crowded and cutthroat by the day. So, how can you be sure your product stands out from the crowd?...

When you layer on pricing and packaging and know how it hits the bottom line and revenues, you become a very powerful product marketer....

Prioritizing feature requests is an ongoing process for product teams, you have to work together to consider the cost of the requests, market competition, and available resources as well as considering the business objectives, it can be a tricky balancing act....