The impact of location on product marketing salaries

Download the latest insights and trends in the market with the State of Market Research report, get industry knowledge, and stay ahead of the competition....

Explore RingCentral's experience with the PMA Pro Membership team plan and how it helped the team achieve its goals....

Discover how to work cross-functionally with teams by being 3 things: The Translator, The Matchmaker, and The Mediator. Read on to learn more....

Allie and Kelsey from GhostRanch highlight three C's to look out for in presentation materials: Cohesion, Composability & Continued Learning....

What's our disgruntled PMM sending to Product Marketing Room 101 this month? From prettying up slides to unused battle cards... read on for more....

Unlock the power of analyst relations for your business with our comprehensive guide. Learn best practices and metrics to measure for success....

Let’s check out some of the barriers you could face during a product launch, and more importantly, how they can be stopped before they build up the steam of a runaway locomotive....

In this article, we explore the benefits of personas and segmentation in product marketing and how they can help you create more effective content and campaigns....

Learn how to transition your business and approach from a sales-led growth model to a hybrid product-led growth model....

Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs....

When marketers rely less on paid distribution channels and focus more on creating quality content for organic growth, an obvious question looms: Who should create content, and ultimately, who should own it?...

A structured email invitation designed to engage and invite key customers to participate in a Customer Advisory Board (CAB)....

We could talk until the proverbial cows come home about how much we love product marketing. Here’s what a handful of our Top 100 Product Marketing Influencers said when we asked why product marketing rocks their boat…...

Our brand positioning strategy framework is a vital tool we've developed to help define how your brand or product is perceived in the market....

Get yourself a seat at the product strategy table with two things: Pivot tables, and talking to customers. Read more to find out how....