The impact of location on product marketing salaries

Mark Assini welcomes guest Kelly Anderson, Product Marketing Manager at Google. The pair discuss the role of product marketing in the cloud security space....

What does it take to be a product-led product marketer and how can you adapt your marketing approach for success? Read more to find out....

What's more important, the customer or the competitor? In this article, we uncover the values of both and which is the ideal course of action. Read more.v...

Join your PMM peers for 2 days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at the PMM Denver Summit....

Learn how Akeneo began its personas journey from scratch to focus on a brand-new approach that benefits the entire company and its customers....

Learn how to emphasize your users, empower your product teams, and prioritize your product’s value with Product-Led Growth Certified: Core....

Improve your cross-functional relationships with this API-based framework for communicating with internal teams....

Discover AB Tasty's journey to product-led growth and their explanation of "leaders, killers, and fillers" in product bundling, cost analysis, feature quotas, and messaging....

Overpricing your product means you run the risk of pricing yourself out of the market. You need to introduce a price point that’ll secure your place in the market, satisfy your customer, and give your business scope to thrive and develop. Here's how to calculate the perfect product selling price....

Discover current trends related to the buyer's journey, the importance of knowing your buyer, and ensuring your messaging and buyer's journey resonates....

Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs....

Analysts are a vital part of a company’s PR strategy as they influence key decision-makers such as investors, customers and partners through their published research and opinion pieces. Business impact from industry analysts can be a healthy mix of objective and subjective; public and private....

A step-by-step framework to boost product adoption and win your target market....

Pedro Bojikian, Director of Product Marketing at Microsoft, shares his storytelling advice. Learn how to create sticky narratives with these top tips....

Many marketing leaders are judged entirely on their ability to drive growth in their organizations. Austin Beveridge, the "Growth guy" at Bolt, shared with us his experience and how he's applying those lessons as Head of Marketing at Arc Technologies....