Members-only Press Release Amplitude voted Customer & Market Research Leader in PMA Pulse 2023 Amplitude was voted the top Customer & Market Research platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....
Members-only Press Release Appcues voted Customer Onboarding Leader in PMA Pulse 2023 Appcues was voted the top Customer Onboarding platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....
Members-only Press Release ClickUp voted Project Management Leader in PMA Pulse 2023 ClickUp was voted the top Project Management platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....
Members-only Press Release Crayon voted Competitive Intelligence Leader in PMA Pulse 2023 Crayon was voted the top Competitive Intelligence platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....
Members-only Press Release Highspot voted Sales Enablement Leader in PMA Pulse 2023 Highspot was voted the top Sales Enablement platform in the 2023 edition of Product Marketing Alliance’s Pulse Report. Learn more....
Members-only Reports PMA Pulse 2023 Download PMA Pulse 2023 to discover this year's best product marketing solutions on the market that'll help you excel in your role....
Members-only Leading product marketing tools announced in PMA Pulse 2023 Product Marketing Alliance has announced this year’s leading product marketing solutions in their latest Pulse report. Read on for more....
Members-only Product Demos 4 ways PMM can accelerate revenue with tailored demos [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 3 ways product marketers can accelerate revenue with tailored demosMy name’...
Members-only Competitive Intelligence What is Competitive Intelligence (CI) and Analysis? Crush your next competitive intelligence project....
Members-only Podcasts Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools Jen and Mikey have a great conversation around the value of network and building mentor relationships throughout your career, why empathy and consistency matter in what we deliver to sales, and capitalizing on storytelling opportunities....
Members-only Customer Retention 7 proven strategies for new customer acquisition Grow your business, give your product the recognition it deserves, and increase your sales with seven new customer acquisition strategies for your 2023 plan....
Members-only Articles How to create an ideal customer profile (ICP) My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile....
Members-only Certifications PMMC covers the essential areas included in a PMM role Castor Silvia Kiely Frucci, Senior Product Marketing Manager at Castor is an experienced PMM who enrolled in Product Marketing Core: Live and Online to refine her existing credentials....
Members-only Membership content Start strong, drive impact: How to build a strategic product marketing function As a product marketer, I love taking something complex and making it simple and digestible. You can not only do that with messaging and positioning, but you can do that internally with your processes as well....