The impact of location on product marketing salaries

In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield. They discuss all things message-market fit and it's important for product marketers to perfect....

Ensuring your organization builds customer trust is one of the most important things you can do as a product marketing leader. Read more to find out how....

Do you want to power up your new product launch and deliver it to more potential customers? Increase product awareness with the help of these 5 smart marketing ideas....

Susan "Spark" Park gives a jargon-free go-to-market framework to explain how to successfully launch a product....

December 8 (9am PST | 11am CT | 12pm ET | 5pm GMT), unite with Julien Sauvage, VP of Corporate and Product Marketing at Clari, and interact, engage, and position your products with precision, with our three-hour positioning workshop....

In this article, I'll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success....

In this episode of Product Marketing Life, host Mark Assini is joined by Spendesk's Jana Frejova to talk about the unique and dynamic relationship between growth and product marketing teams....

Ahead of the FIFA World Cup Qatar 2022, we spoke with Elliott Rayner, CMO at ARION, who explained why product marketers, as well as football enthusiasts, ought to be excited about the big kick-off....

Who should own the product roadmap? Is it product marketing, or product management? This article dives deeper into this question, getting input from product marketers around the world....

Vincent Xu shares his experience transitioning from a Big Tech company (Google) to a pre-seed start-up (AetherIoT) as a product marketer....

Tune into our brand-new podcast series, Meet the Masters, and join Lauren Culbertson, Co-founder and CEO of LoopVoc to discuss all things customer research, how to avoid common mistakes, and much more....

Join Ashley Herbert, Head of Product Marketing at Recruitee as she shares her journey from solo product marketing to leading a team of nine....

I’m Irit Schwartz and I’m the Director of Product Marketing at Fyber. I'm here to share my thoughts on how we PMMs are connectors and how we lean on this strength to bring teams together and drive actions....

In this article, we take a look at these two ways of working and try to pinpoint how they differ in the way that they carry out the GTM function....

In this episode of Product Marketing Insider, host Lawrence Chapman is joined by accomplished leader Sudha Ranganathan, Director of Product Marketing at LinkedIn....