The impact of location on product marketing salaries

For those of us who thrive in pragmatism and proactivity, having the means to judge whether an aspect of your life was going good, bad, or just plain average, would be a blessing sent from above. Enter the almighty customer health score....

Vanessa Thompson, Sonduren Fanarredha, Angus Maclaurin and Helena Winkler are four PMMs that experienced different career routes into product marketing....

Tune into our brand-new podcast series, Meet the Masters, and join Daniel Kuperman, Head of Core Product Marketing and Go-to-Market at Atlassian to discuss all things analyst relations, how to leverage insights profitably, and much more....

In this episode of Product Marketing Life, Shira and Mark discuss how product marketers can leverage podcasts to tell their company’s stories....

Anna Borbotko, Product Marketing Manager, TomTom, focuses on the science behind gathering feedback from developers, specifically on such products as APIs and SDKs....

What better way to learn how to build, expand, and structure your product marketing team than from those who have been there and done it? Learn more....

Tune in to Storyselling, and join host and storytelling expert Elliott Rayner, CMO at ARION, as he switches his attention to the role of product storytelling within the fintech industry....

Appreciation is one of the many hard and soft skills modern-day leaders must possess. This guide will tell you why every leader must show appreciation toward their employees, coworkers, and business partners....

Understand the competitive landscape, assess your current processes, and unlock insights that’ll help you understand your market rivals in greater detail, with the brand-new Competitive Intelligence Trends Report 2022....

Join Maggie Tharp, Product Marketing Specialist at FormAssembly as she shares everything you need to know as you start your product marketing journey....

As a PMM, knowledge of positioning is vital. Download this mini eBook to get the perfect introduction to product positioning....

I’m super excited to share with you how we as product marketers can do more with less. This article is all about the five assets that I believe every product marketer should have and the 15 ways we can repurpose them....

We spoke to Mike Winslow, Product Marketing Manager at Plivo about his experience with the Product Marketing Certified: Core course we have at Product Marketing Alliance....

Tune into our brand-new podcast series, Meet the Masters, and join Elliott Rayner, CMO at ARION to discuss all things storytelling, how to connect deeper with you customers, and much more....

Before I transitioned into product-led growth, I had misconceptions. When I heard “product-led growth,” I thought it meant PM-led growth, and I was worried that my career would take a downturn; the only question was how quickly. In reality, product-led growth is full of exciting opportunities....