Members-only Technology Understanding customers' unique learning needs when onboarding Thomas Eugene, Merydyan Technologies In this episode of Product Marketing Life, Thomas and Mark discuss how critical it is to understand your customers and their unique learning needs when onboarding them to your product....
Members-only Product Marketing Strategy Communicating your product roadmap and vision The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time....
Members-only Improve your product storytelling with our virtual workshop Restructure, revamp, and revolutionize your storytelling strategy. Put every prospect on the hero's path. Create a story that sells more with our Storytelling virtual workshop....
Members-only PMM Weekly Live Session | Online | October 27, 2022 Join Priya Rajeswaran, Head of Technology Marketing at EY as she shares her opinion on wether product marketing needs a rebrand...
Members-only Podcasts Meet the Masters: Competitive Intelligence with Alex McDonnell Tune into our brand-new podcast series, Meet the Masters, and join Alex McDonnell, Market & Intelligence Lead at Airtable to discuss all things competitive intelligence, how to disseminate your intel, and much more....
Members-only Video marketing How to ace your product video marketing Find out how to create effective video content within your product marketing team. Here we share strategies for B2B or B2C marketers. Learn more....
Members-only An intro to narrative design [eBook] Download your guide and gain access to the most essential insights into building a strong narrative design strategy to help you stand out from the crowd. Learn more....
Members-only Competitive Intelligence Writing a competitive news briefing that helps everyone keep their cool Airtable's Alex McDonnell shares his invaluable insights into how to write a competitive news briefing that streamlines the CI process....
Members-only PMM Weekly Live Session | Online | October 20, 2022 Join Cate Vanasse, Head of Customer Marketing at Cisco as she shares the journey to turn up the volume of customer's voices in a centralized and scalable way....
Members-only Careers How to get into product marketing [eBook] Download this free guide and receive indispensable information on how to get into a product marketing career, whether you have similar career experience, or not....
Members-only Competitive Intelligence How to create a competitive intelligence adoption playbook for your organization Hila Lauterbach, Senior Director of Product Marketing at SpotOn, explains how to create a competitive intelligence adoption playbook for your organization....
Members-only Content Marketing Why your conversion copywriting isn't converting Conversion Copywriter Myra Ahmed outlines and provides solutions to conversion obstacles that prevent your prospects from converting....
Members-only eBooks Get the message: Your ticket to compelling product messaging The latest addition to your eBook library, ‘Get the message: Your ticket to compelling product messaging’, focuses on a skill you and every product marketer has to master: product messaging....
Members-only Podcasts Meet the Masters: Go-to-Market with Yoni Solomon Tune into our brand-new podcast series, Meet the Masters, and join host Yoni Solomon, VP of Product Marketing at Gympass to discuss all things go-to-market strategy, how to launch with precision, and much more....
Members-only OnDemand Member's only AMA | Ginevra Mambretti, Square Submit your questions for the exclusive member-only AMA with Ginevra Mambretti, Product Marketing Manager at Square!...