The impact of location on product marketing salaries

Product marketing is awash with inspirational leaders - practitioners who galvanize their teams and provide a platform for sustained success. This award recognizes product marketers who’ve demonstrated awesome leadership skills and applied their credentials to deliver sustained success....

Our Product Marketing MVP of the Year award is designed to celebrate the achievements of a worthy product marketer who continuously surpasses expectations, epitomizes passion, and positively influences those around them....

Arpita Sharma, Associate Product Marketing Manager at GaggleAMP, is a customer-focused product marketer and is one of the growing legions of graduates to hone their skills with the Product Marketing Core certification....

Read on to discover how the Content Team at The Alliance uses Beamer to effectively communicate with their users....

In the State of Product Marketing Report 2022, we asked PMMs which skills they considered to be essential, and strong communication (82.2%) and collaboration (77.9%) were identified as being the most important. Now, we’re about to crown the winner of the Product Marketing Team of the Year for 2022....

It’s that time of year again, we’re announcing the Product Marketing Awards 2022 winners, and our Newcomer of the Year Award earmarks the product marketers who are sending ripples of excitement through the industry....

This was always going to be a hotly contested category, and with a whopping 18 unique nominations, product marketing’s incredible impact on product launches launch was clear to see....

In this article, we focus on how to optimize Customer Relationship Marketing to improve your company reputation and success....

The stages of the buyer's journey, from initial awareness to post-purchase relationship management....

10 crucial questions that will help you gain crucial insights into your customers' experiences with your product or service....

A ready-made B2B user persona document for you to emulate....

If you're looking for guidance on how to use your B2C buyer persona template, then you've come to the...

Discover the right questions to ask when creating a B2C buyer persona....

Molly Chapman is the Head of Product Marketing at Moorepay, the UK’s biggest payroll company. She gave her insights into her experience studying Product Marketing Core....

Today, I’d like to share some of my experience and findings on user journeys. I’ll show you how I improved the user journey, and I’ll explain some of the creative techniques I’ve used over the past four years to address users’ pain points....