Members-only Premium Product launch tiers framework Determine which priority level your product launch falls under....
Members-only Premium Sales discovery call checklist A structured guide designed to help sales representatives effectively navigate initial conversations with prospective clients....
Members-only Positioning & messaging Value proposition research questions A variety of both internal and external research questions to help you craft a value proposition....
Members-only Product management Product Requirements Document (PRD) template The essential boxes to be ticked when building and releasing your product and/or features....
Members-only Positioning & messaging Value proposition evaluator template A value proposition communicates succinctly and convincingly how your product or service will benefit your customer, why they should trust you, and why...
Members-only Product Launch New product feature document (template) A one-pager template to help you clearly outline a new product feature to internal and external stakeholders....
Members-only win/loss “You win some, you lose some”: Exploring the world of win/loss programs [eBook] Delivered in partnership with DoubleCheck Research, this eBook will propel your win/loss programs, help you make educated and strategic decisions, refine your sales training, and equip you with insights needed to deliver compelling customer journeys....
Members-only SaaS Product marketers are the SaaS superheroes for B2B buyers[VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Drive adoption and expansion with a B2B post-sale journeyMaster the art...
Members-only Customer & Market Research Establishing a market sizing framework: TAM, SAM, and more [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 Total Addressable Market: How to calculate TAMIn this blog post, I’...
Members-only Product Marketing Strategy A good-to-great framework for product marketing [VIDEO] Learn more Enjoyed this video? Why not check out some related reading 👇 A good-to-great framework for product marketingIn today’s attention economy it...
Members-only How to launch an API into a market, and keep it there Nick Knuppe, Product Marketing Lead at Mollie discusses Go-to-Market, and how to launch an API into the market (or several) and keep it there....
Members-only Podcasts The emergence of product marketing consultancy | Shirin Shahin In this episode of Product Marketing Life, host Mark Assini and Shirin Shahin discuss the emergence of product marketing within the consultant space....
Members-only Animations in product marketing Lisa Dziuba outlines different use cases for animation within product marketing to improve the overall user experience....
Members-only Product-Led Product-led growth strategies: Definition, metrics & examples We are in a major shift in terms of how organizations think about growth. Product-led growth marks a shift not only in growth but in marketing and customer behavior too....
Members-only Product Marketing Salary Survey | 2022 Take the 2022 Product Marketing Salary Survey to lift the lid on how much product marketing professionals from all over the world are being paid....