The impact of location on product marketing salaries

The votes are in, and we’ve been thrilled to see the red-hot response to the Product Marketing Awards 2022. It’s time to delve into the bread and butter of the occasion and gear ourselves up to reveal each category's winner....

Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance....

Learn more Enjoyed this video? Why not check out some related reading 👇 Leading, building, and growing great product marketersThere are certain things you...

Yaroslav Stepanenko highlights how you can build a sustainable growth strategy with three simple steps to find, build, and scale product market fit....

The customer onboarding process is the post-conversion phase whereby companies divert their attention to ensuring they help their customers get the most value from their product....

Join your PMM peers for 2 days of non-stop networking, knowledge-sharing, keynotes, roundtables, and more at the PMM Summit....

Neil McLean looked at over 5000 CTAs to understand how customers really experience products....

“Brand awareness” - to most people, and especially to non-marketers, sounds fuzzy and intangible. There are no hard and fast metrics or data to lean on, which can cause data-driven marketers to break out into a sweat....

Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates....

There are a growing number of product marketers changing tack and setting up a product marketing consultancy of their own, but what does this process involve, what level of experience do prospective lone rangers need, and what’s the incentive behind going solo?...

In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz....

Discover stats, advice, approaches, and tools within this year’s Sales Enablement Landscape report that’ll help you understand where you need to focus your SE efforts....

With our complete guide, discover what product market fit actually is, the benefits of a strong PMF strategy and how to effectively measure its success through valuable metrics....

Ready to dive into the role of a Product Marketing Manager with two feet? Then you’re probably wondering how to ace your next interview....

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency....