Members-only B2B Digital sales rooms: Empowering product marketers to drive B2B engagement 21x more engagement. 50% faster sales cycles. The power of digital sales rooms....
Members-only Product Marketing Strategy How Uber measures value perception (with formula!) Do you know which features your customers really care about?...
Members-only AI Using AI to survive as a solo PMM [Video] From speeding up content creation to sharpening strategic thinking, learn how LLMs became his secret weapon for working smarter – not just faster....
Members-only Careers Balancing expertise and self-doubt: Overcoming imposter syndrome Left unchecked, imposter syndrome doesn't just affect self-confidence – it can become a significant barrier to success....
Members-only Product Launch How to launch a product: Your complete guide A product launch is one of the most exhilarating parts of being a product marketer; seeing an idea develop from an initial concept to a fully-fledged product is exhilarating - but it’s not without its challenges....
Members-only Personas Making your ICP real for teams across the business Master the Ideal Customer Profile: align teams, focus marketing, and drive business growth with strategic customer targeting....
Members-only 5 tips for marketers mining sales calls for insights Five key considerations when looking at sales calls for customer and product insights....
Members-only Go-to-Market Aligning technical marketing and Go-to-Market Learn how to align technical marketing with Go-to-Market strategy to drive adoption, reduce support costs, and enhance user engagement....
Members-only Membership content JustGiving's playbook for strategic influence in PMM Two essential frameworks for insight-led decision-making....
Members-only Presentations Product Marketing Summit Paris 2025 | OnDemand Catch up on all of the sessions from Product Marketing Summit Paris including insights from Aircall, Skello, Lectra, Shiftmove, and more....
Members-only Careers How to boost your speaking skills and your personal brand Speak up, stand out: How product marketers can own the room and their reputation....
Members-only Brand marketing The power (and peril) of cringe in product marketing The strategic value of embracing "cringe" in product marketing—when this controversial approach builds authentic connections and when it spectacularly fails....
Members-only Podcasts Data, messaging and magic with Alison Rona [Video] An this expert case study from tone of the mightiest minds in marketing...
Members-only Videos The essential leadership skills for product marketers [Video] The best product marketing leaders succeed not by knowing everything, but by empowering their teams. This video breaks down the skills, mindset, and practices that create high-performing, innovative product marketing teams....
Members-only Membership content 6 steps to define your ideal customer profile Master ICPs to drive growth, boost win rates, and maximize ROI....