The impact of location on product marketing salaries

Join Morgan Molnar, Director of Product Marketing at Momentive as she discusses how to drive more impactful GTM strategies....

In this episode of Product Marketing Life, Jon Neher and host Mark Assini explore the power of qualitative data as part of a product marketer’s storytelling toolkit....

Join Hila Lauterbach, Head of Product Marketing, SpotOn as she shares how to supercharge enablement with competitive intel to win more deals....

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My name is Mike Drukker, and I’m a Senior Manager for Product Marketing at Reuters. I’m excited to share with you how we introduced a brand new go-to-market framework to our long-established organization with the support of all our internal stakeholders....

A case study is a testimonial outlining your customers’ success with using your product, explaining how your product’s key features led to benefits for your customer such as productivity and through increases and time and cost savings....

Everything you need to truly embody the voice of the customer....

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Join Sapphire Reels as she gives stellar advice on structuring your product marketing teams around features, functions, lines of business or segments, and more....

Wondering how to identify what works and what doesn’t in your product marketing strategy? In this guide, we look at the main focal points in product marketing as well as a few metrics that can help demonstrate effectiveness. Learn more here....

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy....