Members-only Why you need to experience our in-person product marketing workshops Wondering what makes our in-person product marketing workshops so special? We’ve teamed up with leading practitioners and put our blood, sweat, and tears into building a collection of in-person product marketing workshops that’ll enhance your understanding of key principles....
Members-only Careers Career story: From Computer Science to Head of PMM This is the third in a three-part interview series to spotlight Ukrainian talent within the product marketing industry....
Members-only Articles How to be a great mentor to your employees In today's business climate, staying competitive will allow you to seize the market. One way to be competitive is to spearhead the next batch of talent that'll revolutionize your business....
Members-only PMM Weekly Live Session | Online | August 4, 2022 Join Benjamin Hoffman, Senior Manager, Competitive Intelligence, Adobe as he discusses why competitive intelligence programs fail and what to do about it....
Members-only Sales enablement for technical product marketers Farhan Manjiyani, Technical Product Marketing Manager at Rev.ai, outlines sales enablement challenges, why programs fail, how to know seller personas, and the three Rs framework for success....
Members-only Setting boundaries as a product marketer | Selin Tyler, Dolby Laboratories In this episode of Product Marketing Life host Mark Assini and Selin Tyler explore the idea of boundaries as a product marketer....
Members-only Product Marketing Strategy 3 ways a product feedback loop can transform your product When done right, implementing a product feedback loop can turn your product into a trendsetting powerhouse. Here, we outline what a product feedback loop is, and how they they can benefit your product....
Members-only Pricing Putting A Tag On It: The Product Pricing Playbook is here! Download our pricing playbook to improve your pricing strategy for happier customers, increased sales and profits, and a positive brand image....
Members-only Transform your marketing strategy and position yourself for the CMO role Our course, Marketing Certified: Masters will empower you with the knowledge and confidence you need to influence high-level marketing campaigns and prepare for the CMO role....
Members-only PMM Weekly Live Session | Online | July 29, 2022 In this PMMnow session, Div Manickam will be sharing lessons she's learned over the past 5 years and how to bring together product, sales and marketing leadership alignment with shared objectives and key results....
Members-only Competitive Intelligence Competitive intelligence 101: beat your competition [VIDEO] Learn more Enjoyed this video ? Why not check out some related reading 👇 What is Competitive Intelligence? Complete CI GuideCrush your next competitive intelligence...
Members-only Careers What product marketers can learn from salespeople Salespeople and product marketers are two sides of the same coin. Learn how PMMs can collaborate with and learn from sales to strengthen the business....
Members-only Membership case studies “The PMA membership has given me an enormous amount of educational material that’s given me a solid foundation to do my job well.” - Accedo.tv Marianne Hainitz, Solution Manager at Accedo.tv, outlines how the Product Marketing Alliance membership plan has provided her with invaluable resources that've supported her professional development....
Members-only Consumer Psychology The role of FOMO on consumer psychology This article delves deeper into the 'fear of missing out', the effect this has on consumer psychology, and how to implement FOMO marketing....
Members-only Product Marketing Summit: What the attendees say We're so proud to provide a platform for over 100,000 PMMs across the globe to learn together....