Product Marketing Alliance (Page 73)

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Strategically growing your PMM team for enterprise cross-selling [Video]

Learn more Enjoyed this video ? Why not check out some related reading 👇 How to grow your PMM team for enterprise cross-sellingThis article looks...

Churn rate prediction framework for machine learning

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Customer Retention

Churn rate prediction framework for machine learning

Our churn rate prediction framework is a structured guide designed to help businesses predict customer churn using machine learning techniques. This framework provides...

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Content Marketing

Buyer journey content framework

A practical guide designed to help you align their content strategy with the different stages of a buyer's journey...

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Customer Retention

Churn rate cheat sheet template

The Churn rate cheat sheet is a detailed reference guide designed to help product marketers and businesses understand, measure, and manage customer churn....

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How Salesforce enables sales at scale

Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success....

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Proactively improving your go-to-market function | Derek Osgood, Ignition

In this episode of Product Marketing Life, host Mark Assini is joined by Derek Osgood, CEO of Ignition, where they chat about all things GTM....

How to better understand what matters to buyers

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Personas

How to better understand what matters to buyers

Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map....

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Product marketing specialist? Test yourself with our World Emoji Day quiz…

Granted, you might not be aware of this super-exciting event on the annual calendar, but we’re game for any opportunity to have fun, so we’ve popped together a product marketing emoji quiz to brighten up your day!...

How to make product tours that convert [Video]

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Product Demos

How to make product tours that convert [Video]

Learn how to create product tours that convert in this product demo masterclass from the Product Marketing Festival, 2023....

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PMM Weekly Live Session | Online | July 21, 2022

In this talk, Sridhar Ramanathan, shares five specific common “slip-ups” that you can avoid. He’ll share client examples, and you’ll get practical templates that you can apply in key areas....